The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Filter Caps
Agency: Ogilvy Colombia / Bogotá
Client: Filsa Category: Innovation / Execution in Design
Undeleted
Agency: VML Argentina
Client: Unilever Category: Integrated / Omnichannel Campaigns for Good
Lidlize
Agency: Marcel / Paris + Lidl / Paris
Client: Lidl Category: Craft / Craft - Use of Technology - AI
CARS TO WORK
Agency: Publicis Conseil / Paris
Client: RENAULT Category: Experiential & Immersive for Good
The Spot
Agency: Ogilvy Australia / Sydney + Glue Society / Sydney + Revolver / Sydney
Client: La Roche-Posay x Bristol Myers Squibb Category: Experiential & Immersive for Good
Filter Caps
Agency: Ogilvy Colombia / Bogotá
Client: Filsa Category: Experiential & Immersive for Good
Spreadbeats
Agency: FCB / New York
Client: Spotify Category: Innovation / Use of Media in Technology
American Cancer Story
Agency: Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client: Change the Ref Category: Branded Entertainment for Good
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Branded Entertainment for Good
Group Therapy
Agency: VML / Paris + GroupM Motion Entertainment / Los Angeles + Wavemaker / Paris + Hartbeat / West Hollywood
Client: Axa Category: Branded Entertainment for Good
Refugee Olympic Team
Agency: Wieden+Kennedy / Amsterdam + 100%
Client: Nike Category: Writing / Series
My Friend, Max Hate
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Original Music / Score - Long Form
Megan Thee [____]
Agency: Amazon XCM + Megan Thee Stallion + The Den Editorial + Radical Media
Client: Amazon Category: Artist / Brand Collaboration
The Unskippable Opening
Agency: AlmapBBDO / Sao Paulo + TV GLOBO / Sao Paulo + Cabaret / Sao Paulo + Monster Films / São Paulo
Client: O Boticário Category: Public Relations for Good
Pet-ition
Agency: Publicis / Toronto + Nurun Inc. / Toronto + North Strategic / Toronto + Mattie's Place / Toronto
Client: Mattie's Place Category: Public Relations for Good
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Online Community Platform
PLUG-INN FOR BUSINESS
Agency: Publicis Conseil / Paris
Client: RENAULT Category: Online Community Platform
Paris Paralympics: 2024 Considering What
Agency: Biscuit Filmworks + Revolver + 4creative / London
Client: Channel 4 Category: Film & Video for Good
Assume That I Can
Agency: SMALL / New York + Coordown / Rome + Indiana Production / Milan
Client: Coordown Category: Film & Video for Good
American Cancer Story
Agency: Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client: Change the Ref Category: Film & Video for Good
My Friend, Max Hate
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Film & Video for Good
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Active Engagement / Call to Action
There's a beer for you
Agency: Joe Public
Client: AB InBev / Hansa Pilsener Category: Craft / Writing - Series
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz Category: Brand Partnerships
Heinz Insurance
Agency: FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client: Heinz Category: Customer Experience / CX
Killabyte
Agency: Colenso BBDO / Auckland + Satellite / Auckland + SPUR / Auckland + BUCK / Sydney
Client: Spark New Zealand Category: Games / Gaming
Haaland Payback Time
Agency: DAVID / New York + Supercell / Helsinki
Client: Supercell Category: Games / Gaming
The Surrender by Hans Zimmer
Agency: Ogilvy / Madrid
Client: Turismo de Andalucía Category: Original Music / Score - Short Form
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King Category: Guerilla / Game Modification
Impulse
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid
Client: Samsung Spain Category: Use of Technology
Warren
Agency: Apple + O Positive / Santa Monica + Apple Marcom
Client: Apple Category: Casting / Actor
LIVE! YOURSELF
Agency: SHA inc. / Tokyo + PARADOX inc. / Tokyo
Client: AFURI Category: Typography / Static
Fit My Feet
Agency: McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client: Buckaroo Footwear Category: Products
The End of the Weeknd
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + Cadence Films
Client: Apple Category: Music Videos
GamePay
Agency: Leo / Stockholm + Frame / Stockholm + Elgiganten / Stockholm + More Digital Studios / Stockholm
Client: Elgiganten Category: Commerce
It's time to (re)boot
Agency: AKQA Bloom + Cego + Plant + Zebra
Client: (re)boot Category: Brand Partnerships
THE MISSING REVIEW
Agency: Republica Havas / Miami
Client: AMIGOS FOR KIDS Category: Online Advertising / Native Ads
Respect
Agency: AMVBBDO / London + Soundtree / London + Untold Studios / London + Somesuch / London
Client: RSPCA Category: Music Adaptation / Song
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Experiential / In-Person Events
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Content at the Speed of Culture
Award:
2025 Design Bronze Pencil
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Innovation / Execution in Design
Annual ID:
OS25_DE044B
Award:
2025 Integrated / Omnichannel Bronze Pencil
Agency:
VML Argentina
Client:
Unilever
Title:
Undeleted
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS25_IG018B
Award:
2025 Social Media Bronze Pencil
Agency:
Marcel / Paris + Lidl / Paris
Client:
Lidl
Title:
Lidlize
Category:
Craft / Craft - Use of Technology - AI
Annual ID:
OS25_SM032B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
CARS TO WORK
Category:
Experiential & Immersive for Good
Annual ID:
OS25_EX023B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy Australia / Sydney + Glue Society / Sydney + Revolver / Sydney
Client:
La Roche-Posay x Bristol Myers Squibb
Title:
The Spot
Category:
Experiential & Immersive for Good
Annual ID:
OS25_EX024B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Experiential & Immersive for Good
Annual ID:
OS25_EX025B
Award:
2025 Creative Use of Technology Bronze Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Use of Media in Technology
Annual ID:
OS25_CT022B
Award:
2025 Branded Entertainment Bronze Pencil
Agency:
Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client:
Change the Ref
Title:
American Cancer Story
Category:
Branded Entertainment for Good
Annual ID:
OS25_BE025B
Award:
2025 Branded Entertainment Bronze Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Branded Entertainment for Good
Annual ID:
OS25_BE026B
Award:
2025 Branded Entertainment Bronze Pencil
Agency:
VML / Paris + GroupM Motion Entertainment / Los Angeles + Wavemaker / Paris + Hartbeat / West Hollywood
Client:
Axa
Title:
Group Therapy
Category:
Branded Entertainment for Good
Annual ID:
OS25_BE027B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Wieden+Kennedy / Amsterdam + 100%
Client:
Nike
Title:
Refugee Olympic Team
Category:
Writing / Series
Annual ID:
OS25_MI037B
Award:
2025 Out of Home Bronze Pencil
Agency:
BBH / London
Client:
Burger King UK
Title:
Bundles of Joy
Category:
Posters / Series
Annual ID:
OS25_OH029B
Award:
2025 Out of Home Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Posters / Series
Annual ID:
OS25_OH030B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
My Friend, Max Hate
Category:
Original Music / Score - Long Form
Annual ID:
OS25_MS023B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
Amazon XCM + Megan Thee Stallion + The Den Editorial + Radical Media
Client:
Amazon
Title:
Megan Thee [____]
Category:
Artist / Brand Collaboration
Annual ID:
OS25_MS024B
Award:
2025 Public Relations Bronze Pencil
Agency:
AlmapBBDO / Sao Paulo + TV GLOBO / Sao Paulo + Cabaret / Sao Paulo + Monster Films / São Paulo
Client:
O Boticário
Title:
The Unskippable Opening
Category:
Public Relations for Good
Annual ID:
OS25_PR020B
Award:
2025 Public Relations Bronze Pencil
Agency:
Publicis / Toronto + Nurun Inc. / Toronto + North Strategic / Toronto + Mattie's Place / Toronto
Client:
Mattie's Place
Title:
Pet-ition
Category:
Public Relations for Good
Annual ID:
OS25_PR021B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Online Community Platform
Annual ID:
OS25_IN021B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
PLUG-INN FOR BUSINESS
Category:
Online Community Platform
Annual ID:
OS25_IN022B
Award:
2025 Film & Video Bronze Pencil
Agency:
Biscuit Filmworks + Revolver + 4creative / London
Client:
Channel 4
Title:
Paris Paralympics: 2024 Considering What
Category:
Film & Video for Good
Annual ID:
OS25_FI038B
Award:
2025 Film & Video Bronze Pencil
Agency:
SMALL / New York + Coordown / Rome + Indiana Production / Milan
Client:
Coordown
Title:
Assume That I Can
Category:
Film & Video for Good
Annual ID:
OS25_FI039B
Award:
2025 Film & Video Bronze Pencil
Agency:
Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client:
Change the Ref
Title:
American Cancer Story
Category:
Film & Video for Good
Annual ID:
OS25_FI040B
Award:
2025 Film & Video Bronze Pencil
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
My Friend, Max Hate
Category:
Film & Video for Good
Annual ID:
OS25_FI041B
Award:
2025 Social Media Bronze Pencil
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Active Engagement / Call to Action
Annual ID:
OS25_SM021B
Award:
2025 Radio & Audio-First Bronze Pencil
Agency:
Joe Public
Client:
AB InBev / Hansa Pilsener
Title:
There's a beer for you
Category:
Craft / Writing - Series
Annual ID:
OS25_RA013B
Award:
2025 Public Relations Bronze Pencil
Agency:
McCann / London
Client:
Microsoft / XBOX
Title:
The Cheeky Controller
Category:
Brand Partnerships
Annual ID:
OS25_PR022B
Award:
2025 Public Relations Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Brand Partnerships
Annual ID:
OS25_PR023B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client:
Heinz
Title:
Heinz Insurance
Category:
Customer Experience / CX
Annual ID:
OS25_IN020B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Ogilvy / Mumbai
Client:
Savlon
Title:
Handwash Legend
Category:
Social Media
Annual ID:
OS25_HW023B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Ogilvy / New York
Client:
Powerade
Title:
The Vault
Category:
Editing / Single
Annual ID:
OS25_MI038B
Award:
2025 Branded Entertainment Bronze Pencil
Agency:
Colenso BBDO / Auckland + Satellite / Auckland + SPUR / Auckland + BUCK / Sydney
Client:
Spark New Zealand
Title:
Killabyte
Category:
Games / Gaming
Annual ID:
OS25_BE023B
Award:
2025 Branded Entertainment Bronze Pencil
Agency:
DAVID / New York + Supercell / Helsinki
Client:
Supercell
Title:
Haaland Payback Time
Category:
Games / Gaming
Annual ID:
OS25_BE024B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
Ogilvy / Madrid
Client:
Turismo de Andalucía
Title:
The Surrender by Hans Zimmer
Category:
Original Music / Score - Short Form
Annual ID:
OS25_MS022B
Award:
2025 Gaming Bronze Pencil
Agency:
Happiness / an FCB alliance / Brussels
Client:
Burger King
Title:
Burger to King
Category:
Guerilla / Game Modification
Annual ID:
OS25_GA008B
Award:
2025 Creative Use of Data Bronze Pencil
Agency:
Cheil Spain / Madrid + Samsung Spain / Madrid
Client:
Samsung Spain
Title:
Impulse
Category:
Use of Technology
Annual ID:
OS25_CU014B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Apple + O Positive / Santa Monica + Apple Marcom
Client:
Apple
Title:
Warren
Category:
Casting / Actor
Annual ID:
OS25_MI046B
Award:
2025 Design Bronze Pencil
Agency:
SHA inc. / Tokyo + PARADOX inc. / Tokyo
Client:
AFURI
Title:
LIVE! YOURSELF
Category:
Typography / Static
Annual ID:
OS25_DE030B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client:
Buckaroo Footwear
Title:
Fit My Feet
Category:
Products
Annual ID:
OS25_HW018B
Award:
2025 Branded Entertainment Bronze Pencil
Agency:
LePub / Milan
Client:
Desperados
Title:
Guao Guao
Category:
Music Videos
Annual ID:
OS25_BE021B
Award:
2025 Branded Entertainment Bronze Pencil
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles + Cadence Films
Client:
Apple
Title:
The End of the Weeknd
Category:
Music Videos
Annual ID:
OS25_BE022B
Award:
2025 Creative Use of Technology Bronze Pencil
Agency:
Leo / Stockholm + Frame / Stockholm + Elgiganten / Stockholm + More Digital Studios / Stockholm
Client:
Elgiganten
Title:
GamePay
Category:
Commerce
Annual ID:
OS25_CT017B
Award:
2025 Design Bronze Pencil
Agency:
AKQA Bloom + Cego + Plant + Zebra
Client:
(re)boot
Title:
It's time to (re)boot
Category:
Brand Partnerships
Annual ID:
OS25_DE039B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
Republica Havas / Miami
Client:
AMIGOS FOR KIDS
Title:
THE MISSING REVIEW
Category:
Online Advertising / Native Ads
Annual ID:
OS25_IN023B
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
Evolved By Nature
Client:
Evolved By Nature
Title:
Unseasonal Bouquets
Category:
Direct Marketing
Annual ID:
OS25_BS018B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
AMVBBDO / London + Soundtree / London + Untold Studios / London + Somesuch / London
Client:
RSPCA
Title:
Respect
Category:
Music Adaptation / Song
Annual ID:
OS25_MS021B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Experiential / In-Person Events
Annual ID:
OS25_DM034B
Award:
2025 Public Relations Bronze Pencil
Agency:
adam&eveDDB / London + IAMS
Client:
IAMS
Title:
Waylon
Category:
Events & Experiential
Annual ID:
OS25_PR017B
Award:
2025 Cultural Driver Bronze Pencil
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Content at the Speed of Culture
Annual ID:
OS25_CD009B
Award:
2025 Social Media Bronze Pencil
Agency:
LePub / São Paulo
Client:
New Balance
Title:
The Heaviest Jersey
Category:
Commerce
Annual ID:
OS25_SM028B
Award:
2025 Social Media Bronze Pencil
Agency:
Havas HOY / Mexico City
Client:
Volaris Airlines
Title:
W1ng Cod3s
Category:
Commerce
Annual ID:
OS25_SM029B