The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Disconnect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client: Air France Holidays Category: Craft / Illustration
The Philharmonic Prints
Agency: Scholz & Friends / Germany
Client: Berliner Philharmonie Category: Craft / Illustration
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Craft / Illustration
Maratón CDMX 2024
Agency: Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client: Nike Category: Craft / Storytelling
mieux
Agency: SECAI Inc. / Kyoto + Yu Inoue / Tokyo + Toru Sharyo / Tokyo
Client: Nakaume Woven Labels.Co., ltd. Category: Craft / Printing & Paper Craft
Black Lights
Agency: AlmapBBDO / Sao Paulo + Dialeto Studio / Sao Paulo + Raw Audio / Sao Paulo
Client: Bradesco Seguros & Empregue Afro/GOMA & Museu Afro-UFBA Category: Craft / Printing & Paper Craft
Eclipsed Legacies
Agency: TombrasNiña / Buenos Aires
Client: AB InBev / Bodega Dante Robino Category: Craft / Use of Technology
Feel It. Find It.
Agency: Rethink / New York + Epidemic Sound / Stockholm
Client: Epidemic Sound Category: Craft / Writing
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats Category: Craft / Writing
Pinterest Predicts
Agency: Pinterest House of Creative + Mojo Supermarket / New York + Ways & Means / Los Angeles + Copenhagen Visual / Copenhagen
Client: Pinterest Category: Craft / Art Direction
Squarespace Collection: Jeff Koons
Agency: Squarespace + Jeff Koons Studio + ManvsMachine / London + Rare Medium
Client: Squarespace Category: Craft / Art Direction
Love the Racks
Agency: WoW Studios / Chicago + Whirlpool Corporation / Benton Harbor
Client: KitchenAid Category: Craft / Art Direction
The full picture
Agency: Saatchi & Saatchi Germany / Düsseldorf
Client: yeswecan!cer Category: Craft / Art Direction
Apple 100 Best Albums
Agency: TBWA\Media Arts Lab / Los Angeles + Model Citizen + BeGrizzlee + MNFST
Client: Apple Category: Craft / Art Direction
It works.
Agency: DENTSU INC. / Tokyo
Client: THE YOSHIDA HIDEO MEMORIAL FOUNDATION / AD MUSEUM TOKYO Category: Craft / Art Direction
Move forward.
Agency: DENTSU INC. / Tokyo + SHOEI Inc. / Tokyo + Soda! Communications Inc. / Tokyo
Client: THE HOKKOKU SHIMBUN / KANAZAWA HIGH SCHOOL SUMO TOURNAMENT Category: Craft / Art Direction
Tell Your Universe
Agency: DENTSU INC. / Tokyo
Client: Nikkei Inc. / The Nikkei Hoshi Awards Category: Craft / Art Direction
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health Category: Craft / Art Direction
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela Category: Craft / Use of Technology
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd. Category: Craft / Use of Technology
Most Searched Playground: Paris 2024
Agency: Google / Mountain View
Client: Google Category: Craft / Illustration
Shot on Faber-Castell
Agency: DAVID / São Paulo + Faber-Castell / SAO PAULO
Client: Faber-Castell Category: Craft / Illustration
Sayakaboshi Elementary School
Agency: Droga5 Tokyo, part of Accenture Song / Tokyo + Black Cat White Cat Music / Tokyo + Aoi Pro. Inc. / Tokyo
Client: Sayakaboshi Elementary School Category: Craft / Illustration
Congested Portraits
Agency: FCB / London
Client: Kimberly-Clark / Kleenex Easy Breathe Category: Craft / Art Direction
Wemby Crop Circle
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Bauie+Rad + Drone Dudes
Client: NIKE Category: Craft / Art Direction
Hutukara Carnaval Parade
Agency: DM9 / Sao Paulo
Client: URIHI YANOMAMI Category: Craft / Art Direction
For Every Slice of Sun
Agency: DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client: Corona Category: Craft / Art Direction
Designing Paris 2024
Agency: W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client: PARIS 2024 COJOP Category: Craft / Art Direction
IDENTITY BUILDER
Agency: Area 23, an IPG Health Company / New York + StudioRx, an IPG Health Company / New York + Black Madre / Sao Paulo + Shanghai Wanlong Cultural Communication Company / Guangzhong
Client: Zhejiang University Category: Craft / Data-Driven Personalization
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft / Use of Technology
The Philharmonic Prints
Agency: Scholz & Friends / Germany
Client: Berliner Philharmonie Category: Craft / Printing & Production
A Tale As Old As Websites
Agency: Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client: Squarespace Category: Craft / Writing
Award:
2025 Branded Entertainment Merit Award
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Craft / Use of Technology
Annual ID:
OS25_BE080M
Award:
2025 Out of Home Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client:
Air France Holidays
Title:
Disconnect
Category:
Craft / Illustration
Annual ID:
OS25_OH101M
Award:
2025 Out of Home Merit Award
Agency:
Scholz & Friends / Germany
Client:
Berliner Philharmonie
Title:
The Philharmonic Prints
Category:
Craft / Illustration
Annual ID:
OS25_OH102M
Award:
2025 Out of Home Merit Award
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Illustration
Annual ID:
OS25_OH103M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client:
Nike
Title:
Maratón CDMX 2024
Category:
Craft / Storytelling
Annual ID:
OS25_EX078M
Award:
2025 Design Merit Award
Agency:
SECAI Inc. / Kyoto + Yu Inoue / Tokyo + Toru Sharyo / Tokyo
Client:
Nakaume Woven Labels.Co., ltd.
Title:
mieux
Category:
Craft / Printing & Paper Craft
Annual ID:
OS25_DE141M
Award:
2025 Design Merit Award
Agency:
AlmapBBDO / Sao Paulo + Dialeto Studio / Sao Paulo + Raw Audio / Sao Paulo
Client:
Bradesco Seguros & Empregue Afro/GOMA & Museu Afro-UFBA
Title:
Black Lights
Category:
Craft / Printing & Paper Craft
Annual ID:
OS25_DE142M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
TombrasNiña / Buenos Aires
Client:
AB InBev / Bodega Dante Robino
Title:
Eclipsed Legacies
Category:
Craft / Use of Technology
Annual ID:
OS25_BS048M
Award:
2025 Direct Marketing Merit Award
Agency:
Rethink / New York + Epidemic Sound / Stockholm
Client:
Epidemic Sound
Title:
Feel It. Find It.
Category:
Craft / Writing
Annual ID:
OS25_DM109M
Award:
2025 Direct Marketing Merit Award
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client:
Uber Eats
Title:
Football is for Food
Category:
Craft / Writing
Annual ID:
OS25_DM110M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Pinterest House of Creative + Mojo Supermarket / New York + Ways & Means / Los Angeles + Copenhagen Visual / Copenhagen
Client:
Pinterest
Title:
Pinterest Predicts
Category:
Craft / Art Direction
Annual ID:
OS25_BS044M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Squarespace + Jeff Koons Studio + ManvsMachine / London + Rare Medium
Client:
Squarespace
Title:
Squarespace Collection: Jeff Koons
Category:
Craft / Art Direction
Annual ID:
OS25_BS045M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
WoW Studios / Chicago + Whirlpool Corporation / Benton Harbor
Client:
KitchenAid
Title:
Love the Racks
Category:
Craft / Art Direction
Annual ID:
OS25_BS046M
Award:
2025 Design Merit Award
Agency:
Saatchi & Saatchi Germany / Düsseldorf
Client:
yeswecan!cer
Title:
The full picture
Category:
Craft / Art Direction
Annual ID:
OS25_DE128M
Award:
2025 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Model Citizen + BeGrizzlee + MNFST
Client:
Apple
Title:
Apple 100 Best Albums
Category:
Craft / Art Direction
Annual ID:
OS25_DE129M
Award:
2025 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
THE YOSHIDA HIDEO MEMORIAL FOUNDATION / AD MUSEUM TOKYO
Title:
It works.
Category:
Craft / Art Direction
Annual ID:
OS25_DE130M
Award:
2025 Design Merit Award
Agency:
DENTSU INC. / Tokyo + SHOEI Inc. / Tokyo + Soda! Communications Inc. / Tokyo
Client:
THE HOKKOKU SHIMBUN / KANAZAWA HIGH SCHOOL SUMO TOURNAMENT
Title:
Move forward.
Category:
Craft / Art Direction
Annual ID:
OS25_DE131M
Award:
2025 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Nikkei Inc. / The Nikkei Hoshi Awards
Title:
Tell Your Universe
Category:
Craft / Art Direction
Annual ID:
OS25_DE132M
Award:
2025 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Craft / Art Direction
Annual ID:
OS25_DE133M
Award:
2025 Direct Marketing Merit Award
Agency:
Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client:
Sela
Title:
Unsilence the Crowd
Category:
Craft / Use of Technology
Annual ID:
OS25_DM113M
Award:
2025 Direct Marketing Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + L&C / New York
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Craft / Use of Technology
Annual ID:
OS25_DM114M
Award:
2025 Design Merit Award
Agency:
Google / Mountain View
Client:
Google
Title:
Most Searched Playground: Paris 2024
Category:
Craft / Illustration
Annual ID:
OS25_DE134M
Award:
2025 Design Merit Award
Agency:
DAVID / São Paulo + Faber-Castell / SAO PAULO
Client:
Faber-Castell
Title:
Shot on Faber-Castell
Category:
Craft / Illustration
Annual ID:
OS25_DE135M
Award:
2025 Design Merit Award
Agency:
Droga5 Tokyo, part of Accenture Song / Tokyo + Black Cat White Cat Music / Tokyo + Aoi Pro. Inc. / Tokyo
Client:
Sayakaboshi Elementary School
Title:
Sayakaboshi Elementary School
Category:
Craft / Illustration
Annual ID:
OS25_DE136M
Award:
2025 Out of Home Merit Award
Agency:
FCB / London
Client:
Kimberly-Clark / Kleenex Easy Breathe
Title:
Congested Portraits
Category:
Craft / Art Direction
Annual ID:
OS25_OH096M
Award:
2025 Out of Home Merit Award
Agency:
Wieden+Kennedy / Portland + Joint Editorial / Portland + Bauie+Rad + Drone Dudes
Client:
NIKE
Title:
Wemby Crop Circle
Category:
Craft / Art Direction
Annual ID:
OS25_OH097M
Award:
2025 Out of Home Merit Award
Agency:
DM9 / Sao Paulo
Client:
URIHI YANOMAMI
Title:
Hutukara Carnaval Parade
Category:
Craft / Art Direction
Annual ID:
OS25_OH098M
Award:
2025 Out of Home Merit Award
Agency:
DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client:
Corona
Title:
For Every Slice of Sun
Category:
Craft / Art Direction
Annual ID:
OS25_OH099M
Award:
2025 Out of Home Merit Award
Agency:
W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client:
PARIS 2024 COJOP
Title:
Designing Paris 2024
Category:
Craft / Art Direction
Annual ID:
OS25_OH100M
Award:
2025 Health & Wellness Merit Award
Agency:
Area 23, an IPG Health Company / New York + StudioRx, an IPG Health Company / New York + Black Madre / Sao Paulo + Shanghai Wanlong Cultural Communication Company / Guangzhong
Client:
Zhejiang University
Title:
IDENTITY BUILDER
Category:
Craft / Data-Driven Personalization
Annual ID:
OS25_HW076M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Craft / Use of Technology
Annual ID:
OS25_EX077M
Award:
2025 Out of Home Merit Award
Agency:
Scholz & Friends / Germany
Client:
Berliner Philharmonie
Title:
The Philharmonic Prints
Category:
Craft / Printing & Production
Annual ID:
OS25_OH109M