The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Finish It
Agency: Diamond + Terry Fox Foundation
Client: Terry Fox Foundation Category: Craft / Use of Technology
Burger King - Million Dollar Whopper
Agency: Monks / Toronto + BarkleyOKRP / Chicago + Burger King / Miami
Client: Burger King Category: Craft / Use of Technology
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd. Category: Craft / Use of Technology
Memory Shots
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Ho Chi Minh City + AMOK / Mechelen
Client: Kodak Category: Craft / Use of Technology
Menopause Mode
Agency: AlmapBBDO / Sao Paulo + Compañia / São Paulo + Ganso Music / São Paulo + 20DASH / Sao Paulo
Client: LG Brasil Category: Craft / Use of Technology
CAMDOM
Agency: INNOCEAN / Berlin + BILLY BOY + Jung & Billig + PAY4BRAIN
Client: BILLY BOY Category: Craft / Use of Technology
Eclipsed Legacies
Agency: TombrasNiña / Buenos Aires
Client: AB InBev / Bodega Dante Robino Category: Craft / Use of Technology
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela Category: Craft / Use of Technology
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd. Category: Craft / Use of Technology
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft / Use of Technology
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Diamond + Terry Fox Foundation
Client:
Terry Fox Foundation
Title:
Finish It
Category:
Craft / Use of Technology
Annual ID:
OS25_IG042M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Monks / Toronto + BarkleyOKRP / Chicago + Burger King / Miami
Client:
Burger King
Title:
Burger King - Million Dollar Whopper
Category:
Craft / Use of Technology
Annual ID:
OS25_IG043M
Award:
2025 Out of Home Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + L&C / New York
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Craft / Use of Technology
Annual ID:
OS25_OH110M
Award:
2025 Health & Wellness Merit Award
Agency:
Happiness / an FCB alliance / Brussels + BLISS Interactive / Ho Chi Minh City + AMOK / Mechelen
Client:
Kodak
Title:
Memory Shots
Category:
Craft / Use of Technology
Annual ID:
OS25_HW073M
Award:
2025 Health & Wellness Merit Award
Agency:
AlmapBBDO / Sao Paulo + Compañia / São Paulo + Ganso Music / São Paulo + 20DASH / Sao Paulo
Client:
LG Brasil
Title:
Menopause Mode
Category:
Craft / Use of Technology
Annual ID:
OS25_HW074M
Award:
2025 Health & Wellness Merit Award
Agency:
INNOCEAN / Berlin + BILLY BOY + Jung & Billig + PAY4BRAIN
Client:
BILLY BOY
Title:
CAMDOM
Category:
Craft / Use of Technology
Annual ID:
OS25_HW075M
Award:
2025 Branded Entertainment Merit Award
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Craft / Use of Technology
Annual ID:
OS25_BE080M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
TombrasNiña / Buenos Aires
Client:
AB InBev / Bodega Dante Robino
Title:
Eclipsed Legacies
Category:
Craft / Use of Technology
Annual ID:
OS25_BS048M
Award:
2025 Direct Marketing Merit Award
Agency:
Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client:
Sela
Title:
Unsilence the Crowd
Category:
Craft / Use of Technology
Annual ID:
OS25_DM113M
Award:
2025 Direct Marketing Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + L&C / New York
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Craft / Use of Technology
Annual ID:
OS25_DM114M