The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Current Event Response
UnCrush
Agency: BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client: Samsung Electronics America Category: Current Event Response
Don’t Sleep on Saquon
Agency: The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client: Unisom Category: Current Event Response
Heinz Mustard X Mustard
Agency: The Kitchen North America + Cashmere
Client: Kraft Heinz Mustard Category: Current Event Response
Cheers, Deivid
Agency: LePub Mexico / Mexico City
Client: Carta Blanca Category: Current Event Response
Olympic Curry
Agency: DDB Paris / Paris + McDonald's / Paris
Client: McDonald's Category: Current Event Response
Award:
2025 Public Relations Merit Award
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Current Event Response
Annual ID:
OS25_PR048M
Award:
2025 Public Relations Merit Award
Agency:
BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client:
Samsung Electronics America
Title:
UnCrush
Category:
Current Event Response
Annual ID:
OS25_PR049M
Award:
2025 Public Relations Merit Award
Agency:
The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client:
Unisom
Title:
Don’t Sleep on Saquon
Category:
Current Event Response
Annual ID:
OS25_PR050M
Award:
2025 Public Relations Merit Award
Agency:
The Kitchen North America + Cashmere
Client:
Kraft Heinz Mustard
Title:
Heinz Mustard X Mustard
Category:
Current Event Response
Annual ID:
OS25_PR051M
Award:
2025 Public Relations Merit Award
Agency:
LePub Mexico / Mexico City
Client:
Carta Blanca
Title:
Cheers, Deivid
Category:
Current Event Response
Annual ID:
OS25_PR052M