The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Daisy vs Scammers
Agency: VCCP / London + faith / London + Girl&Bear
Client: Virgin Media O2 Category: Branded AI / Campaign
Burger King - Million Dollar Whopper
Agency: Monks / Toronto + BarkleyOKRP / Chicago + Burger King / Miami
Client: Burger King Category: Branded AI / Experiential
Snickers AI
Agency: T&Pm / London + Mars Wrigley + Helo
Client: Mars Category: Branded AI / Campaign
Signs: AI Powered Sign Language Education
Agency: Hello Monday/DEPT® / Aarhus + American Society of Deaf Children + NVIDIA
Client: NVIDIA, American Society for Deaf Children Category: Branded AI / Experiential
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Branded AI / Experiential
Memory Shots
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Ho Chi Minh City + AMOK / Mechelen
Client: Kodak Category: Branded AI / Experiential
Sights of Tomorrow
Agency: Demner, Merlicek & Bergmann / DMB. / Vienna + Letzte Generation Austria / Vienna
Client: Die letzte Generation Austria Category: Branded AI / Other
Award:
2025 Creative Use of AI Gold Pencil
Agency:
VCCP / London + faith / London + Girl&Bear
Client:
Virgin Media O2
Title:
Daisy vs Scammers
Category:
Branded AI / Campaign
Annual ID:
OS25_AI001G
Award:
2025 Creative Use of AI Bronze Pencil
Agency:
Monks / Toronto + BarkleyOKRP / Chicago + Burger King / Miami
Client:
Burger King
Title:
Burger King - Million Dollar Whopper
Category:
Branded AI / Experiential
Annual ID:
OS25_AI004B
Award:
2025 Creative Use of AI Merit Award
Agency:
T&Pm / London + Mars Wrigley + Helo
Client:
Mars
Title:
Snickers AI
Category:
Branded AI / Campaign
Annual ID:
OS25_AI008M
Award:
2025 Creative Use of AI Merit Award
Agency:
Hello Monday/DEPT® / Aarhus + American Society of Deaf Children + NVIDIA
Client:
NVIDIA, American Society for Deaf Children
Title:
Signs: AI Powered Sign Language Education
Category:
Branded AI / Experiential
Annual ID:
OS25_AI009M
Award:
2025 Creative Use of AI Merit Award
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Branded AI / Experiential
Annual ID:
OS25_AI010M
Award:
2025 Creative Use of AI Merit Award
Agency:
Happiness / an FCB alliance / Brussels + BLISS Interactive / Ho Chi Minh City + AMOK / Mechelen
Client:
Kodak
Title:
Memory Shots
Category:
Branded AI / Experiential
Annual ID:
OS25_AI011M