The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Branded Content
Love the Racks
Agency: WoW Studios / Chicago + Whirlpool Corporation / Benton Harbor
Client: KitchenAid Category: Branded Content
Google — Year in Search 2024
Agency: Google / Mountain View
Client: Google Category: Branded Content
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Branded Content
The Rarest Stars Shine Brightest
Agency: ALTO NY / New York + Montefiore Einstein / New York + Biscuit Filmworks + Truform Media
Client: Montefiore Einstein Category: Branded Content
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Branded Content
A Piece of Me
Agency: Dentsu Creative / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + HPB | Het PR Bureau / Amsterdam + Wefilm Creative Agency / Amsterdam
Client: KPN Category: Branded Content
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Branded Content
The orange
Agency: LG2 / Montreal + Rodeo FX + Circonflex + FAAV Studio
Client: Fondation CHU Sainte-Justine Category: Branded Content
The Comeback
Agency: ALTO NY / New York + Exile + Radical Media + Truform Media
Client: Montefiore Einstein Category: Branded Content
5-Star Theater with Adam Driver
Agency: Amazon XCM + Caviar
Client: Amazon Category: Branded Content
Megan Thee [____]
Agency: Amazon XCM + Megan Thee Stallion + The Den Editorial + Radical Media
Client: Amazon Category: Branded Content
Award:
2025 Health & Wellness Gold Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Branded Content
Annual ID:
OS25_HW001G
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
WoW Studios / Chicago + Whirlpool Corporation / Benton Harbor
Client:
KitchenAid
Title:
Love the Racks
Category:
Branded Content
Annual ID:
OS25_BS014B
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
Google / Mountain View
Client:
Google
Title:
Google — Year in Search 2024
Category:
Branded Content
Annual ID:
OS25_BS015B
Award:
2025 Pharma Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Branded Content
Annual ID:
OS25_PH006B
Award:
2025 Health & Wellness Merit Award
Agency:
ALTO NY / New York + Montefiore Einstein / New York + Biscuit Filmworks + Truform Media
Client:
Montefiore Einstein
Title:
The Rarest Stars Shine Brightest
Category:
Branded Content
Annual ID:
OS25_HW032M
Award:
2025 Health & Wellness Merit Award
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Branded Content
Annual ID:
OS25_HW033M
Award:
2025 Health & Wellness Merit Award
Agency:
Dentsu Creative / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + HPB | Het PR Bureau / Amsterdam + Wefilm Creative Agency / Amsterdam
Client:
KPN
Title:
A Piece of Me
Category:
Branded Content
Annual ID:
OS25_HW034M
Award:
2025 Health & Wellness Merit Award
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Branded Content
Annual ID:
OS25_HW035M
Award:
2025 Health & Wellness Merit Award
Agency:
LG2 / Montreal + Rodeo FX + Circonflex + FAAV Studio
Client:
Fondation CHU Sainte-Justine
Title:
The orange
Category:
Branded Content
Annual ID:
OS25_HW036M
Award:
2025 Health & Wellness Merit Award
Agency:
ALTO NY / New York + Exile + Radical Media + Truform Media
Client:
Montefiore Einstein
Title:
The Comeback
Category:
Branded Content
Annual ID:
OS25_HW037M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Amazon XCM + Caviar
Client:
Amazon
Title:
5-Star Theater with Adam Driver
Category:
Branded Content
Annual ID:
OS25_BS029M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Apple Marcom
Client:
Apple
Title:
The Relay
Category:
Branded Content
Annual ID:
OS25_BS030M