The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Blip: Lightyears From Home
Agency: Sonar Music / Sydney
Client: Hospitals United For Sick Kids (HUSK) Category: Original Music / Score - Long Form
A Piece of Me
Agency: Dentsu Creative / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + HPB | Het PR Bureau / Amsterdam + Wefilm Creative Agency / Amsterdam
Client: KPN Category: Original Music / Song
My Friend, Max Hate
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Original Music / Score - Long Form
The Surrender by Hans Zimmer
Agency: Ogilvy / Madrid
Client: Turismo de Andalucía Category: Original Music / Score - Short Form
All it takes is a Yes.
Agency: SERVICEPLAN GERMANY / Munich
Client: Deutsche Lufthansa AG Category: Original Music / Score - Long Form
Stop Working Out in the Past
Agency: Barking Owl + Quality Experience / New York + Pulse Films + Sound Lounge
Client: Tonal Category: Original Music / Score - Short Form
Love the Racks
Agency: WoW Studios / Chicago + Whirlpool Corporation / Benton Harbor
Client: KitchenAid Category: Original Music / Song
Jovem MK – Meu Karma
Agency: Africa Creative / Sao Paulo + KondZilla / Sao Paulo + Czar / Sao Paulo
Client: KondZilla Category: Original Music / Song
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
Sonar Music / Sydney
Client:
Hospitals United For Sick Kids (HUSK)
Title:
Blip: Lightyears From Home
Category:
Original Music / Score - Long Form
Annual ID:
OS25_MS012S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
Dentsu Creative / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + HPB | Het PR Bureau / Amsterdam + Wefilm Creative Agency / Amsterdam
Client:
KPN
Title:
A Piece of Me
Category:
Original Music / Song
Annual ID:
OS25_MS013S
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
My Friend, Max Hate
Category:
Original Music / Score - Long Form
Annual ID:
OS25_MS023B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
Ogilvy / Madrid
Client:
Turismo de Andalucía
Title:
The Surrender by Hans Zimmer
Category:
Original Music / Score - Short Form
Annual ID:
OS25_MS022B
Award:
2025 Music & Sound Craft Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Deutsche Lufthansa AG
Title:
All it takes is a Yes.
Category:
Original Music / Score - Long Form
Annual ID:
OS25_MS040M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Barking Owl + Quality Experience / New York + Pulse Films + Sound Lounge
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
Original Music / Score - Short Form
Annual ID:
OS25_MS039M
Award:
2025 Music & Sound Craft Merit Award
Agency:
WoW Studios / Chicago + Whirlpool Corporation / Benton Harbor
Client:
KitchenAid
Title:
Love the Racks
Category:
Original Music / Song
Annual ID:
OS25_MS041M