The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Assume That I Can
Agency: SMALL / New York + Coordown / Rome + Indiana Production / Milan
Client: Coordown Category: Social Media
Don’t Sleep on Saquon
Agency: The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client: Unisom Category: Social Media
LEGO Tuxedo Cat Launch
Agency: Our LEGO Agency / Singapore + Our LEGO Agency / Billund
Client: The LEGO Group Category: Social Media
The Haunted Marketplace
Agency: Creative X, Meta + Mojo Supermarket / New York
Client: Meta / Facebook Category: Social Media
Following Wildfire
Agency: Dentsu Creative Canada / Toronto + tentree / Vancouver
Client: tentree Category: Social Media
Award:
2025 Health & Wellness Gold Pencil
Agency:
SMALL / New York + Coordown / Rome + Indiana Production / Milan
Client:
Coordown
Title:
Assume That I Can
Category:
Social Media
Annual ID:
OS25_HW006G
Award:
2025 Health & Wellness Silver Pencil
Agency:
The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client:
Unisom
Title:
Don’t Sleep on Saquon
Category:
Social Media
Annual ID:
OS25_HW014S
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Ogilvy / Mumbai
Client:
Savlon
Title:
Handwash Legend
Category:
Social Media
Annual ID:
OS25_HW023B
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
Apple Marcom
Client:
Apple
Title:
When football ends, fútbol begins
Category:
Social Media
Annual ID:
OS25_BS021B
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
Our LEGO Agency / Singapore + Our LEGO Agency / Billund
Client:
The LEGO Group
Title:
LEGO Tuxedo Cat Launch
Category:
Social Media
Annual ID:
OS25_BS022B
Award:
2025 Health & Wellness Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
My Friend, Max Hate
Category:
Social Media
Annual ID:
OS25_HW056M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Duolingo / Pittsburgh
Client:
Duolingo
Title:
Duo's Big Game Reminder
Category:
Social Media
Annual ID:
OS25_BS037M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Creative X, Meta + Mojo Supermarket / New York
Client:
Meta / Facebook
Title:
The Haunted Marketplace
Category:
Social Media
Annual ID:
OS25_BS038M
Award:
2025 Creative Use of Data Merit Award
Agency:
Dentsu Creative Canada / Toronto + tentree / Vancouver
Client:
tentree
Title:
Following Wildfire
Category:
Social Media
Annual ID:
OS25_CU025M