The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
A Critter Carol
Agency: TBWA\Media Arts Lab / Los Angeles + Racket Club + Untold Stories + Smuggler
Client: Apple Category: Short Form Video / Single
I'm Not Remarkable
Agency: Apple Marcom + Somesuch + Trim Editing + Wave Studios
Client: Apple Category: Short Form Video / Single
Sliding Mom
Agency: Wolf BKK / Bangkok + Factory01 / Bangkok + One Cool Production / Bangkok + Mellow Tunes / Bangkok
Client: CP-Meiji Category: Short Form Video / Single
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart Category: Short Form Video / Single
Ghost Roommate
Agency: TBWA\Chiat\Day / Chicago
Client: Skittles Category: Short Form Video / Series / Episodic
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Racket Club + Untold Stories + Smuggler
Client:
Apple
Title:
A Critter Carol
Category:
Short Form Video / Single
Annual ID:
OS26_BE018B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
Apple Marcom + Somesuch + Trim Editing + Wave Studios
Client:
Apple
Title:
I'm Not Remarkable
Category:
Short Form Video / Single
Annual ID:
OS26_BE019B
Award:
2026 Branded Entertainment Merit Award
Agency:
Wolf BKK / Bangkok + Factory01 / Bangkok + One Cool Production / Bangkok + Mellow Tunes / Bangkok
Client:
CP-Meiji
Title:
Sliding Mom
Category:
Short Form Video / Single
Annual ID:
OS26_BE031M
Award:
2026 Branded Entertainment Merit Award
Agency:
McCann / New York + BBDO / Chicago + Local Produce
Client:
Instacart
Title:
For Papa!
Category:
Short Form Video / Single
Annual ID:
OS26_BE032M