Building Trust in the Trans Community

How do you create a truly inclusive campaign? TURNNT is an ongoing study of health and well-being among transgender women of color in New York City. They needed a campaign to recruit women into the study. Watch as the creatives from Patients & Purpose share their experience on creating an authentic healthcare campaign to help support the study. You’ll hear about what it takes to create work that centers around one community, without exploiting or alienating them. Learn more about the TURNNT study and hear the stories of the women in the campaign at: https://www.turnnt.com/