Discussing Disability Inclusion in Marketing
on Apr 08, 2021
People with disabilities (PWDs) have $8 trillion dollars in purchasing power, yet, brands and corporations fail to tap into this market. During this conversation, led by Christina Mallon (Wunderman Thompson) and Bryan Stromer (Microsoft), we’ll discuss marketing to the PWD community in an authentic way, designing for disability, and tips for hiring managers looking to recruit and create more inclusive environments for PWDs.
Click here to view Calling the Shots, the third session in WPP X The One Club for Creativity's series.
Related
Jordan Dinwiddie & Devin Bradford: Black Triumph
An art director and a creative director share their success after attending WAATBP
Dion Watkins: “Make Art, Not Ads”
A copywriter’s career journey after attending WAATBP
Everette Taylor’s Appetite for Risk
One-on-one with Everette Taylor before his Keynote speech at WAATBP?
Walter T. Geer III: "DEI Is Dead"
VMLY&R Health exec explains how the industry dropped the ball on diversity