ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Art Direction / Mobile - Single
Annual ID
ADC_ADV18002B
About the Work
Brazil has a population of 60 million millennials—a digitally savvy group, many of whom are just not satisfied with the banking experience provided by traditional institutions. So Bradesco—one of Brazil’s largest banks—set out to reinvent banking for the digital age, with an entirely new proposition, an innovative business model, and a reimagined branding and design process. The result is next Bank, an entirely new mobile-only bank that empowers millennials and seamlessly integrates into their lifestyle. With functional design and the latest technology at its core, next is changing the way a generation banks.
2018 Awards
Total Points: 10
Bronze Cube
Credits
Agency
R/GA / Sao Paulo
Art Director
Ilan Orengel
Bruno Reis
Executive Creative Director
Saulo Rodrigues
Programmer
Marcio Garcia
Eduardo Rodrigues
Antonio Junior
User Experience Designer
Andressa Nozue
Julian Goncalves
Jaqueline Mattioli
Writer
Mauricio Bina
Tom Vouga
Agency Producer
Fabiano coura
Edson Sueyoshi
Leonardo Jesus
Caroline Bonani
Flaviano Guerra
Rhaissa Victor
Amanda Zambrana
Ismael Pereira
Tatiana Haw
Content Strategist
Karina Corchs
Marcia Aguirre
Hugo Nakahara
Digital Artist / Multimedia
Andrea Senise
Tiago Souza
Bruno Jorri
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