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Category
Art Direction / Poster Advertising - Campaign
Annual ID
ADC_ADV18009B
About the Work
n India people don't socialise with their pets. And many places frown upon pets. At the same time more and more people in Mumbai are adopting pets. Zoobar in Mumbai is one of the few bars and restaurants that let patrons bring in their pets. The job of these posters was to let people know that they can now bring their pets too. Carrying pets along is slowly becoming a trend in Mumbai. We created a few posters using some bar elements. Each execution adapted the image to show a different breed using simple bar elements such as bar lights and glassware. The design’s simplicity connected well with all dog lovers and they did come again to Zoobar with their pets on their next visit.
2018 Awards
Total Points: 10
Bronze Cube
Credits
Agency
TBWA INDIA / Mumbai
Art Director
Sagar Jadhav
Geet Rathi
Sneha Iyer
Chief Creative Officer
Parixit Bhattacharya
Creative Director
Parixit Bhattacharya
Illustrator
Shweta Malhotra
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