ADC Awards
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HBO - It’s What Connects Us
Agency Mekanism / New York + HBO Productions / New York + The Mill / New York + Heard City / New York
Category
Craft in Video / Sound Design - Campaign
Annual ID
ADC_ADV18076M
About the Work
The “static” mnemonic that introduces every HBO show is one of the most recognizable pieces of branding in the entertainment industry, resolving in a chorus “ahhh.” The “It’s What Connects Us” campaign brings together HBO’s biggest characters and personalities in an homage to the iconic static. Each actor delivers their version of the “ahhh” sound in character, capturing the essence of each character in a single sound. These characters voices all blend together in the end representing the brand that connects them all.
2018 Awards
Total Points: 2
Merit Honor
Credits
Agency
Mekanism / New York
Production Company
HBO Productions / New York
The Mill / New York
Sound Production Company
Heard City / New York
Designer
Chet Hirsch
Executive Creative Director
David Horowitz
Producer
Alice Glinert
Louis Trancredi
Damien Vena
Lindsay Singer
Dan Erdman
Melanie Wickham
Dan Love
Sam Centore
Sasha Awn
Andi Lewis
Writer
Alex Riezebeek
Bryan Davis
Agency Producer
Felix Messina
Alex Zubak
Creative Team
Jason Harris
Brittany Peterson
Mikey Rossiter
Siro Calente
Brandon Danowski
Krissy Nordello
Sung Eun Moon
James Cudahy
Andre Vidal
Music / Sound
Keith Reynaud
Mike Vitacco
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