In May 2017, Smirnoff launched the “Only the Best for Everyone” campaign to tout Smirnoff 21's American made quality while still nodding to its Russian heritage. In culture, President Trump’s Russia scandal had enveloped his campaign and administration. By June, the controversy had reached a fever pitch. Trump was telling reporters he would testify to Congress under oath about a special prosecutor’s probe into accusations that Russian officials meddled in the election to help him win. Meanwhile, Smirnoff was getting ready to drop a truth bomb on the whole thing. Three days after former FBI director James Comey testified before Congress, a single billboard at the Harlem-125th St. metro station in NYC, appeared and poked fun at the entire spectacle. “Made in America,” declared the billboard, including a picture of Smirnoff 21 behind a Moscow mule cocktail, "But we'd be happy to talk about our ties to Russia under oath.”