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Category
Press / Magazine - Campaign
Annual ID
ADC_ADV18089M
About the Work
Havaianas is an iconic brand of Brazilian sandals, sold across the world. And much more than just a pair of sandals, Havaianas, you might say, represent Brazilian summer, with all their colors, style, and comfort. The problem is that the brand isn’t at the same stage all across the world. In some places it’s quite well-known, and in others it still needs to emphasize its benefits more strongly. Some places have plenty of funding for material, others can only do point-of-sale. And to cut back on costs, the aim was to not create campaigns specific to each market, but to come up with a single, all-encompassing campaign to be used across all countries.
2018 Awards
Total Points: 2
Merit Honor
Credits
Agency
AlmapBBDO / Sao Paulo
Production Company
Gelmi / São Paulo
Motor Niveo / São Paulo
Adelmo Art / São Paulo
Black Madre / São Paulo
Estúdio Alê Catan / São Paulo
Art Director
Keka Morelle
Felipe Antonioli
Chief Creative Officer
Luiz Sanches
Creative Director
Bruno Prosperi
Andre Gola
Benjamin Yung Jr.
Marcelo Nogueira
Pernil .
Executive Creative Director
Bruno Prosperi
Photographer
Ale Catan
Mariana Valverde
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