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Category
Press / Newspaper - Single
Annual ID
ADC_ADV18091M
About the Work
This project was initiated by the Kobe Shimbun, a newspaper whose reporters were on the scene during and after the destructive 1995 Kobe Earthquake and have continued reporting on the tragic toll of earthquakes throughout Japan. After a disaster strikes, evacuation centers can be stressful, miserable experiences. There is often minimal food and water, and an absence of essentials needed for daily life. This can lead to a lack of sleep or rest, causing stress and even death among the most vulnerable evacuees. Our goal was to improve the evacuation center experience by enticing people into preparing evacuation kits. We printed a newspaper spread featuring life-size outlines of emergency essentials and explanations of each item’s purpose. Families were asked to complete the spread by placing the actual essential in each outline. We believed the treasure hunt aspect of the feature would help families better envision life in an evacuation center.
2018 Awards
Total Points: 2
Merit Honor
Credits
Agency
Dentsu Inc. / Tokyo
PR / Marketing Agency
Platinum, Inc. / TOKYO
Production Company
Dentsu Creative Force Inc. / Tokyo
J.C.SPARK / Tokyo
Engine Film Inc. / Tokyo
Vons / Tokyo
Sui / Tokyo
Tone Up Corp. / Tokyo
Post Production Company
L'espace Vision / TOKYO
Sound Production Company
Numan / Tokyo
Art Director
Yusuke Imai
Creative Director
Ken Akimoto
Designer
Toshinori Obuchi
Sari Ogino
Oyaka Ito
Director
Takashi Tomohisa
Photographer
Kotaro Tsujimoto
Producer
Taiki Shibahara
Agency Producer
Ryo Komoto
Eimi Shimizu
Yumeno Suzuki
Cinematographer
Ryohei Oka
Creative Team
Junta Yoshikawa
Hirokazu Ueda
Kana Koyama
Ryo Makishima
Kyouhei Myouga
Daisuke Isozaki
Tae Yoshioka
Go Suehiro
Nanami Mizuguchi
Kenji Tamura
Nemoto Hisashi
Yuya Hamamura
Ryohei Nakamura
Music / Sound
Ken Sato
Kozue Katsuragi
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