ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Craft in Online / Mobile / Art Direction - Single
URL
Click to launch
Annual ID
ADC_INT18041M
About the Work
HITOTOKI is a Japanese stationary Brand, specializing in items that is used for handmade craft. To deliver the value of handmade, we created HITOTOKI CLOCK, the “world’s most handmade” 24-hour movie clock. To convey the value of the “precious moments” that the brand provides, we developed a clock-shaped logo, and turned it into a branded experience that is useful in everyday lives. There are 1,440 minutes in a day, and we created different combinations of small items to express each and every minute. And we actually filmed these in a single, 24-hour cut. At our official website, we released a real-time version of the clock. We created a new kind of branded content that is actually useful in daily life, making people realize the importance of an enriching moment, in a hectic and restless world.
2018 Awards
Total Points: 2
Merit Honor
Credits
Agency
Dentsu Inc. / Tokyo
Drill Inc. / Tokyo
Design Firm
TOTAN / Tokyo
Digital Agency
Version Zero Dot Nine / Tokyo
Production Company
STRIPES, INC. / Tokyo
CEKAI / Tokyo
Ray / Tokyo
Art Director
Ryosuke Miyashita
Minami Sakagawa
Creative Director
Yuto Ogawa
Hoki Ueda
Designer
Miki Shirokura
Director
Makoto Kubota
Tetsumaru Fukuda
Freelancer
Beens / Tokyo
TMS / Tokyo
Photographer
Yutaro Tagawa
Producer
Kota Endo
Taro Mikami
Product Manager
Yasutaka Kubota
Masashi Narita
Programmer
Motokazu Furukawa
Sound Designer
Satoshi Yoshitake
Writer
Mai Iwaana
Agency Producer
Tomoyasu Katagai
Wenni Shao
Digital Artist / Multimedia
Ryosuke Takasuka
Creative Team
Michiru Muraki
Asako Fujimagari
Product Architect
Kenichi Sasaki
Miyuki Nagao
Technical Producer
Yasuyuki Matsumaru
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