ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Use of Social Media / Facebook - Single
Annual ID
ADC_INT18033B
About the Work
What if the crash-test dummies were a real family? Today, 2 of 3 children in France are not correctly attached in the car or not attached at all. The French Road Safety Delegation wanted to warn everyone about the dangers of this, drivers or passengers, especially those in charge of children in their car. To raise awareness, we organised a crash-test on Facebook live, featuring a family of crash tests dummies, who were not wearing a seatbelt. A crash-test is a brutal and cold experience that simulates the reality of an accident. But we transformed it into a human drama. In the split-second delay of the Facebook live, just before the crash, we showed all the terrible impact of such a crash on a family. The dummies were not real, but what we showed were the true and horrific results of not wearing a seatbelt.
2018 Awards
Total Points: 10
Bronze Cube
Credits
Agency
DDB Paris / Paris
Production Company
Stink Digital / Paris
Sound Production Company
Studio5 / Paris
Art Director
Timothy Alexandre
Creative Director
Alexis Benbehe
Pierre Mathonat
Executive Creative Director
Alexander Kalchev
Photographer
Stanislas Liban
Producer
Gregory Panteix
Bettina Diss
Writer
Jeanne Taillard
Agency Producer
Corinne Persch
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