The One Show
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Category
Television / Long Form - Campaign
Annual ID
OS_FI17076M
About the Work
In these first days of 2016, the statistics on road safety are not satisfactory : the number of deaths in road crashes is on the rise by 2.4%, although the number of people injured has gone down (-3.6%). The increase of speed checks, the announcement by the Government of the 26-measure plan for road safety this January and, in October 2015, of the decisions by the inter- departmental road safety committee chaired by the Prime Minister, have made it possible to contain the slackening behavior of most drivers. However, the most reckless behaviors persist. In this context, the communication of the Road Safety Board must also play its part in this fight against the slackening of consciences. The Road Safety Board lets the injured and their relatives, friends, colleagues speak up. The accident is a shock wave that spreads among all the victims’ relations with the passing of time.
2017 Awards
Total Points: 5
Merit
Credits
Agency
la chose / Paris
Production Company
Quad Group / Clichy
The / Paris
Art Director
Alexandre Fort
Guillaume Ganty
Chief Creative Officer
Pascal Gregoire
Composer
Mirwais Mirwais
Director
Bruno Aveillan
Producer
Martin Coulais
Writer
Charles Flamand
Agency Producer
Nicolas Buisset
Music / Sound
Raphael Fruchard
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