ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Craft in Online / Mobile / Use of Technology - Single
Annual ID
ADC_INT19018S
About the Work
Jordan Brand celebrated the 30-year anniversary of Michael Jordan’s legendary NBA All-Star Slam Dunk Contest free throw line dunk with an exclusive, first-of-its kind Snapchat augmented reality and e-commerce experience. This marked the first time ever a sneaker has been sold directly through Snapchat and delivered within hours. Consumers discovered a 3D, augmented reality “A/R Jordan” Snapchat Lens featuring Michael Jordan completing his 1988 NBA All-Star Dunk Contest free-throw line dunk and could physically walk around Michael Jordan to experience the dunk from all angles. Consumers could also unlock a Snapchat e-commerce experience that provided exclusive pre-release access to purchase the AJ III Tinker with same-day delivery.
2019 Awards
Total Points: 15
Silver Cube
Credits
Agency
R/GA / Portland
Digital Agency
Darkstore / Los Angeles
Shopify / Los Angeles
Client / Brand
Jordan Brand / Los Angeles
Snapchat / Los Angeles
Creative Director
Gabriel Cheung
Gene Lu
Creative Technologist
Travis Chen
Executive Creative Director
Ben Williams
Executive Producer
Ricky Vega
Producer
Anna Sposito
Anastasiia Serebriakova
Product Designer
Krish Jayaram
Strategist
Harry Peacham
Jeff Miller
Shawn Dedeluk
Account Team
Sam Levy
Amber Buhl
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