ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Online / Mobile Websites / E-Commerce Site
Annual ID
ADC_INT20_032B
About the Work
To give fans early access to the power-lacing Nike Adapt BBs, Nike teamed up with Google to create the first ever live, in-game shopping experience where anyone could shop the game just by asking Google Assistant. NBA stars Jayson Tatum and Kyle Kuzma debuted the shoes during the live game broadcast on TNT. During the broadcast, viewers got a chance to snag the Nike Adapts if they asked Google Assistant how to get a pair. The shoe sold out in 6 minutes, lighting up a new way for fans to shop what their favorite athletes are wearing in the moment using only their voice.
2020 Awards
Total Points: 10
Bronze Cube
Credits
Agency
R/GA / Portland
Client / Brand
NIKE / Beaverton
Production Company
RAIN / New York
Chief Technology Officer
Steven Hansen
Creative Director
Gene Lu
Daan vanDam vanDam
Executive Creative Director
Ben Williams
Sammi Needham
Executive Producer
Claire Badhams
Max Kramer
Wes Collett
Alex Lopez
Group Creative Director
Gabriel Cheung
Aaron Pollick
Strategist
Harry Peacham
Dale LaRue
User Experience Designer
Duncan Hodge
Robyn Lambert
Bryan Sebesta
Writer
Emma Dou
Account Team
Sam Levy
Kris DiMaggio
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