ADC Awards
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Category
Data Visualization / Single
Annual ID
ADC_INT19022S
About the Work
In Japan, rugby lags behind as a minor sport, overshadowed by its image as a sweaty and muddy activity. We therefore focused on the Japan legendary match which generated wild enthusiasm from viewers around the world. We visualized the “strategic four minutes” in the second half of the match in which Japan—the underdog—toppled a rugby giant. Player and ball movements were digitized into one-second intervals, allowing us to create a total of 240 posters expressing the four minutes in a continuous spatial arrangement. The result spotlighted rugby strategy, creating an opportunity to change the image of the sport in Japan.
2019 Awards
Total Points: 15
Silver Cube
Credits
Agency
Dentsu Inc. / Tokyo
Design Firm
TAKI CORPORATION / Tokyo
PR / Marketing Agency
Dentsu Public Relations Inc. / Tokyo
Production Company
TOW CO.,LTD / Tokyo
TAIYO KIKAKU Co., Ltd / Tokyo
Caviar / Tokyo
SHOEI INC. / Tokyo
Music / Sound Production Company
Invisible Designs Lab. / Tokyo
Art Director
Takahiro Ohnishi
Creative Director
Akira Suzuki
Yusuke Koyanagi
Creative Technologist
Shintaro Murakami
Designer
Shiho Kumai
Misaki Fujioka
Director
Takuya Demura
Executive Producer
Shiro Oguni
Group Creative Director
Mitsuhiro Ito
Music Supervisor
Masayuki Noda
Creative Team
Kenta Isobe
Koyu Numata
Shunya Yui
Yohei Nemoto
Shiro Miyanabe
Ryosuke Kondo
Satoshi Kato
Dai Wakabayashi
Kiminori Soga
Account Team
Ryuji sei
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