ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Branding / Branding Systems / Identities - Integrated
Annual ID
ADC_BCD20_003G
About the Work
In Modern media age, we establish brand image in a dynamic way. We extract the first letter SZFW to represent the Walking Model, and creat Model Font. We provid a full range of brand services for Shenzhen Fashion Week and designed a comprehensive brand visual management system that covers basic visual, video, website, prints, identification visual and environmental visual. The visual management system compiles and consolidates information, unifies main tones and styles, manages a series of materials, therefore to faithfully present brand strategy and personalities.
2020 Awards
Total Points: 25
Gold Cube
Credits
Agency
SenseTeam / Shenzhen
Creative Director
Yiyang Hei
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