ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

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2020 ADC Awards - Brand / Communication Design

Dot Translate.

Agency SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul + Dot Incorporation / Seoul

Client Dot Incorporation
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Annual ID

ADC_BCD20_016G

About the Work

While many of us are used to having access to almost any content, the situation is very different for the 285 million blind and visually impaired people worldwide: Only 3% of all text content is available in braille, because translation is so complex that it requires input by human experts, it makes it inaccessible for individuals and non-profitable for publishers in most cases. There is no alternative to braille, especially when it comes to education: 90% of people who can’t read braille are unemployed. Dot Translate is the first braille translator based on AI. It can translate any digital text to braille on its own, at near-human accuracy—because it’s trained with millions of near-accurate human translation to understand context. Dot Translate is accessible through an intuitive web interface, Dot devices and other digital braille devices. It can translate a wide range of formats and sources: type, e-pub, pdf, txt, doc, rtf, html and even voice. Users can directly translate and format whole websites. But most importantly: while existing braille translation software costs up to $700, Dot Translate is free to use. Helping Machine Learning and feedback increase overall accuracy.