ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Posters / Traditional - Series
Annual ID
ADC_BCD20_067M
About the Work
McCafé serves fresh coffee 24/7 to millions of Vietnamese every year. The challenge was for McCafé, a brand perceived as a foreign coffee brand to connect with the local audience in a market that is extremely competitive. With many competitors being home-grown coffee houses. Our campaign strategy focused on emotionally connecting and relating with the Vietnamese audience through the one commonality we share – our hard-working 24/7 culture. Communicating that McCafé serves fresh coffee 24/7 and is ready to wake you up, whenever you need it.
2020 Awards
Total Points: 2
Merit Honor
Credits
Agency
Leo Burnett / Toronto
Leo Burnett / Vietnam
Art Director
Natee Likitsuwankool
Daniel Tingcungco
Chief Creative Officer
Judy John
Lisa Greenberg
Creative Director
Chandu Rajapreyar
Jeremy Lim
Digital Artist
Quoc Nguyen
Thuy Tran
Editor
Dan Purdy
Executive Creative Director
Anthony Chelvanathan
Steve Perisco
Paolo Garcia
Illustrator
Natee Likitsuwankool
Photo Editor
Simon Tuckett
Producer
Gord Cathmoir
Writer
Appanna Chetranda
Nghi Vo
Creative Team
Ha Vu
Ian McCartney
Shahid Qureshi
Account Team
Ben Tarr
Lukasz Roszcyc
Kate Bayona-Garcia
Vineeth Dhruvan
Thuy Pham
Long Le
Loc Dinh
Nguyen Tri Hieu
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