ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Social Media / Twitter
Annual ID
ADC_INT20_037B
About the Work
NBA 2K isn’t just a basketball game, it’s a platform for people to come together and create what’s next in culture. For NBA 2K20, we created a campaign where every beat was meant to push either the category, the game or the culture to what’s next. Including, the annual player ratings release. We turned what was traditionally just a tweet, into a 60-minute live show featuring rating reveals, interviews with 2K insiders, special guest drop-ins and fan engagement during every segment. With 48K concurrent viewers and over 825K total views, #2KRatings trended #1 in the U.S. and #2 in the world.
2020 Awards
Total Points: 10
Bronze Cube
Credits
Agency
Butler, Shine, Stern & Partners (BSSP) / Sausalito
Client / Brand
NBA 2K / Novato
Art Director
Alfonso Ruiz
Group Creative Director
Sinan Dagli
Strategist
Jake Bayham
Writer
Zack Browne
Account Team
John Hess
Patrick Gregory
Related Awards
