ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Social Media / Wildcard
Annual ID
ADC_INT20_074M
About the Work
Nike PLAYList re-engineered sport & sport content into something much more playful; ensuring kids created the concepts, hosted the content and were seen as playmates to superstar athletes. We chose platforms where kids naturally play - YouTube to inspire and TikTok to engage. We executed one of TikTok’s first major brand experiences - and created a community of game changing kids who participated in our #TheReplay challenges. Kids would first watch an episode on Youtube, then head over to TikTok to share their own version of playful tricks and silly stunts, co-creating the future of sport through play.
2020 Awards
Total Points: 2
Merit Honor
Credits
Agency
R/GA / Portland
Production Company
Curious Citizen / San Anselmo
French Mustache / Los Angeles
Post Production Company
Pinata Post / Portland
Art Director
Bridget Hildebrandt
Brian Vandeputte
Creative Director
Kevin Koller
Robyn Tenenbaum
Daan vanDam
Tommy Korad
Creative Technologist
Wing Luo
Designer
Erin McCarthy
Editor
Alexandra Redd
Bharat Vohra
Executive Creative Director
Sammi Needham
Executive Producer
Claire Badhams
Tim Farr
Group Creative Director
Aaron Pollick
Strategist
Melanie Mahaffey
Alyson Gaiser
Account Team
Sam Levy
Kris DiMaggio
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