ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Typography


Agency Dev


Personal / Unpublished Lettering / Passion Project

Annual ID


About the Work

Audio-Reactive, Machine-Learning-Generated typography generated along a 512-dimensional axis. With a new interest in Machine-Learning and the eternal love for typography, I combined the two: I trained a database of 4,000 fonts installed on my machine using a Stylegan 2 model, then exported using Michael Arafiz's open-sourced Lucid Sonic Dreams notebook. The results were absolutely astonishing — type could suddenly morph in ways I had not previously believed possible — from upper to lowercase, serif to sans, bold to italic, expanded to condensed, hairline to ultrablack — all transitioning smoothly without any awkward in-between states. The type comes to life — something meant to be read is dancing instead. Through this project I realised the potential of artificial Intelligence as a tool in the field of design. It could generate 10s of videos in a second, each absolutely unique, each beyond the scope of any human animator. As opposed to our experienced world of 3 — or 4 — dimensions, the AI model operates in a space of 512 of them, well outside the constraints of our imagination. Each category is mapped onto a point and the Lucid Dreams notebook traverses this latent space; interpolating through space and resulting in, say, the condensed double-storied lowercase 'g' smoothly transforming into an italic flared seriffed upper. All the while expressing the depth, harmony and emotion of beautiful music.

2022 Awards

Total Points: 3

Merit Honor



Dev Valladares


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