ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Animation / Single
Annual ID
ADC102_ILT040M
About the Work
On 1 July 1972 a crowd of protestors marched from London’s Trafalgar Square to Hyde Park chanting “Gay is fun! Gay is proud! Gay is beautiful!”. Fifty years on, we were asked to make a short film based on the release of eight special stamps by Royal Mail to mark the 50th anniversary of the UK’s first Pride rally. This was then shown across Royal Mail’s social channels and on the Royal Mail website from July 2022.
The idea, A March Through Time, pays tribute to each decade of Pride, from its origins in protest to its celebratory present. Featuring illustrations by queer British artist Sofie Birkin, the film brings the LGBTQ+ community’s journey vividly to life. Sofie’s free-flowing, colourful character illustrations tell the story of a community fighting for and celebrating its right to exist and be heard. Our film weaves their stories into a dynamic tapestry using hand-drawn, frame-by-frame animation. The treatment reflects the technology and fashions of each era, and the sound design rises to a crescendo as the film transports us through the decades.
Our most considered audience was the LGBTQ+ community. We engaged Pride organisations around the UK to ensure that the symbolism in the design from flags to tattoos, clothing to handkerchiefs, was respectful to all identities featured. Our ultimate aim was to reach out to the nation, so we were thrilled when the launch became a celebrated national news story.
The idea, A March Through Time, pays tribute to each decade of Pride, from its origins in protest to its celebratory present. Featuring illustrations by queer British artist Sofie Birkin, the film brings the LGBTQ+ community’s journey vividly to life. Sofie’s free-flowing, colourful character illustrations tell the story of a community fighting for and celebrating its right to exist and be heard. Our film weaves their stories into a dynamic tapestry using hand-drawn, frame-by-frame animation. The treatment reflects the technology and fashions of each era, and the sound design rises to a crescendo as the film transports us through the decades.
Our most considered audience was the LGBTQ+ community. We engaged Pride organisations around the UK to ensure that the symbolism in the design from flags to tattoos, clothing to handkerchiefs, was respectful to all identities featured. Our ultimate aim was to reach out to the nation, so we were thrilled when the launch became a celebrated national news story.
2023 Awards
Total Points: 3
Merit Honor
Credits
Design Firm
NB Studio / London
Production Company
Animade / London
Writer
Dan Radley
Animator
Chris Cocker
Eilidh Reid
Emmanuelle Walker
Lennon Valinhas
Romane Wach
Ross Butter
Sam Jones
Valérie Galchynska
Creative Director
Alan Dye
Nick Finney
Frida Ek
Executive Creative Director
Ed Barrett
Producer
Mariana Conde Grant
Sophie Neophytou
Artist
Sofie Birkin
Design Director
Sam Pittman
Artworker
Bekki Leahy
Jacob Stead
James Hatley
Sabine Volkert
Stewart Harvey
Suzanne Matharan
Theresa Haas
Toby Mortimer
Client Services
Megan Coombes
Marketing & PR
Amy Egan
Razia Hussain
Production Assistant
Simona Somma-Mullins
Script Consultation
Zak Zak Khan
Senior Client Manager
Jess Storey
Sophie Knowles
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