ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Sustainable / Eco-friendly - Series
Annual ID
ADC104_PKG037M
Did you know that producing a packaging costs a fragment of a second of a three-day music festival? In carbon dioxide that is. GBGT Box aimed to showcase its premium folding boxes while emphasizing sustainability, powered by its own wind energy. The objective was to highlight environmental transparency, blending craftsmanship with a strong commitment to reducing its carbon footprint. With the project Honest Packaging, GBGT Box brings full transparency to the environmental impact of their packaging, calculated down to the finest detail while still showcasing exceptional craft.
Understanding carbon emissions isn’t exactly light reading. That’s where Honest Packaging steps in, blending awareness with responsibility. By translating the carbon impact into everyday comparisons, GBGT Box makes environmental data relatable and a bit more fun. So you don’t need to be a chemistry teacher to understand the climate cost of your packaging.
Honest Packaging pairs each of its seven boxes’ CO2 footprints with a comparison, like how they stack up against a binge of your favourite TV-series or cultivating a season of flowers. One box clocks in at just 6.2% of a tennis ball’s lifecycle emissions. The CO2 footprint is printed on the fronts, inviting curious minds to explore side-by-side comparisons. With a mix of materials and printing techniques, Honest Packaging is as much a crash course in sustainability as it is a showcase of GBGT Box’s craftsmanship.
Understanding carbon emissions isn’t exactly light reading. That’s where Honest Packaging steps in, blending awareness with responsibility. By translating the carbon impact into everyday comparisons, GBGT Box makes environmental data relatable and a bit more fun. So you don’t need to be a chemistry teacher to understand the climate cost of your packaging.
Honest Packaging pairs each of its seven boxes’ CO2 footprints with a comparison, like how they stack up against a binge of your favourite TV-series or cultivating a season of flowers. One box clocks in at just 6.2% of a tennis ball’s lifecycle emissions. The CO2 footprint is printed on the fronts, inviting curious minds to explore side-by-side comparisons. With a mix of materials and printing techniques, Honest Packaging is as much a crash course in sustainability as it is a showcase of GBGT Box’s craftsmanship.
2025 Awards
Total Points: 3
Merit Honor
Credits
Design Firm
Bedow / Stockholm
Client / Brand
GBGT Box / Gothenburg
Chief Design Officer
Martin Bergstrom
Executive Creative Director
Perniclas Bedow
Strategist
Anders Bollman
Account Director
Cecilia Wellander
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