Miami Awards
Category
Events
Annual ID
MIA24_EX002B
At Cannes Lions 2024, Sport Beach redefined the intersection of sports, creativity, and business. Designed to captivate bold marketers, creative agencies, and global athletes, the event became the must-visit destination on the Croisette, attracting 7,434 attendees and generating 6.4 billion earned media impressions.
**Key Highlights**
Athletes as Leaders:
Athletes like Jason and Travis Kelce, Sue Bird, and Draymond Green didn’t just make appearances—they led 30+ panels discussing topics such as women’s sports, athlete-driven media, and entrepreneurship. Their insights elevated the conversation, shaping the future of sports and brand collaboration.
Immersive Experiences:
Attendees actively engaged in daily flag football, basketball, bucket golf, and climbing walls led by pro athletes. These experiences connected creativity and sports, transforming them into hands-on opportunities for collaboration.
Real-Time Content Creation:
With over 160 interviews in two live studios and roving content teams, Sport Beach became a content engine, capturing and broadcasting key moments in real time.
AI-Powered Personalization:
The official Sport Beach app, featuring an AI chatbot, allowed attendees to customize schedules, access event information, and receive instant updates, ensuring a seamless experience.
Client and Media Acclaim:
With 170 speakers, including 30 top athletes, Sport Beach became the cultural pulse of Cannes. As Beth Sidhu, Chief Brand and Communications Officer at Stagwell, stated: “We designed a platform where athletes, industry leaders, and brand partners engaged in real conversations about the power of fandom, media, technology, and community in global sports.”
Sport Beach didn’t just host an event; it built a creative and business landmark that reshaped how sports and marketing come together.
**Key Highlights**
Athletes as Leaders:
Athletes like Jason and Travis Kelce, Sue Bird, and Draymond Green didn’t just make appearances—they led 30+ panels discussing topics such as women’s sports, athlete-driven media, and entrepreneurship. Their insights elevated the conversation, shaping the future of sports and brand collaboration.
Immersive Experiences:
Attendees actively engaged in daily flag football, basketball, bucket golf, and climbing walls led by pro athletes. These experiences connected creativity and sports, transforming them into hands-on opportunities for collaboration.
Real-Time Content Creation:
With over 160 interviews in two live studios and roving content teams, Sport Beach became a content engine, capturing and broadcasting key moments in real time.
AI-Powered Personalization:
The official Sport Beach app, featuring an AI chatbot, allowed attendees to customize schedules, access event information, and receive instant updates, ensuring a seamless experience.
Client and Media Acclaim:
With 170 speakers, including 30 top athletes, Sport Beach became the cultural pulse of Cannes. As Beth Sidhu, Chief Brand and Communications Officer at Stagwell, stated: “We designed a platform where athletes, industry leaders, and brand partners engaged in real conversations about the power of fandom, media, technology, and community in global sports.”
Sport Beach didn’t just host an event; it built a creative and business landmark that reshaped how sports and marketing come together.
2024 Awards
Total Points: 3
Bronze Winner
Credits
Agency
TEAM / Fort Lauderdale
Cheerful Twentyfirst / London
Client / Brand
Stagwell / New York
Production Company
ASL / New York
Art Director
Jess Cappa
Associate Creative Director
Hillary Van Assche
Creative Director
Carlos Lange
Pete Starling
Vesi Angelova
Editor
Felipe De Leon
Strategy Director
Georgina Burrows
Executive Producer
Lauren Kipnis
Senior Graphic Designer
Darrik Brower
Marcelle Cabrera
Account Executive
Nico De La O
Business Analyst
Christian Lugo
CEO
Dan Gregory
Chief Experience Officer
Paul Ramirez
Content Producer
Chris Santiago
Jenna Inganamort
Head of Digital Content
Tom Buontempo
President
Sean O'Toole
Project director
Sophie Dervan
Tamsin O'Sullivan
Senior Account Director
Allison House
Senior Account Supervisor
Brittany Schroeder
Senior Project Manager
Monique Clarke
Studio Design Director
Jody McClean
VP, Client Services
Daniel Rooney
VP, Integrated Production
Samantha Stormo
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