ADC Europe Awards

2023 ADC Europe - Film & Audio

ESCAPE: FU CK / PA IN / HE LL

Agency Ogilvy Germany + German Rail / Berlin

Client German Rail

Category

Online Videos

Annual ID

ADCE23_FA030B

In an era of home office and online meetings, how do you inspire business travelers to meet in person and take the train to do so? By tackling the zoom fatigue and frustration people experience in online meetings.

Like when the connection drops, everyone keeps talking at the same time. Or the technology doesn’t work.

We used famous video conferencing interfaces, turning initials into cries for help to reminds people to meet in person and take eco-friendly train

2023 Awards

Total Points: 6

Bronze Award

Credits

Agency

Ogilvy Germany / Germany

Client

Juergen Kornmann
Stefanie Berk
Julia Janssen
Dr. Thomas Kemper
Markus Faelsch
Florian Schroeder
Julia Kilian

Client / Brand

German Rail / Berlin

Chief Creative Officer

Siyamak Jung
Bjoern Bremer

Creative Director

Sinya Horwedel
Asli Sahin

Creative Chairman

Dr. Stephan Vogel

Global CCO

Liz Taylor

Account Management

Roland Stauber
Alice Baldczus

Motion Design & Post Production

Dominik Bull

Sound Design

Bernhard Leimbrock
Share To

Related Awards

 

 

 

 

Follow Us