ADC Europe Awards
Category
Craft - direction, cinematography and editing
Annual ID
ADCE24_FA019B
Telekom launched SWIPE, a new GenZ tariff, with full customization options. So we created a campaign they can customize too. We joined forces with a Slovak rapper, Gleb. First, we created the song 'SWIPE' as an anthem of freedom. Then we invited GenZ to create a music video for it. In 3 activation spots, we showed crazy examples of how it could look like. On Gleb’s Instagram, we launched a virtual brainstorming, gathered 3000 insane ideas and filmed the best ones.
2024 Awards
Total Points: 6
Bronze Award
Credits
Agency
MUW Saatchi & Saatchi / Bratislava
Production Company
Armada Films / Prague
Post Production Company
Ekran / Bratislava
Art Director
Matej Jezko
Tomas Banik
Veronika Holanova
Associate Creative Director
Adam Baska
Content Creator
Martin Hluchy
Copywriter
Sabina Lukacova
Creative Director
Jaroslav Vigh
Director of Photography
Michal Babinec
Film Director
Igor Smitka
Miroslav Balogh
Sound Designer
Vladimir Bajnoci
Strategist
Lenka Dzurendova
Strategy Director
Kamil Charvat
Senior Copywriter
Zuzana Martiniakova
Account Manager
Zuzana Kormancova
Unit Director
Tatiana Hrutkova
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