ADC Europe Awards
Category
Branded Content
Annual ID
ADCE25_IG033M
In gaming culture, cheat codes restore health or boost performance. That’s exactly what Dr.Max does in real life – provides health through medicines and vitamins. In collaboration with the most anticipated Slovak game Vivat Slovakia, we launched Dr.Max Cheat Code – a branded in-game feature giving players instant health while connecting the pharmacy to entertainment in an organic, story-driven way.
2025 Awards
Total Points: 2
Shortlist
Credits
Agency
This Is Locco
Art Director
Adrian Mery
Copywriter
Daniel Vachuna
Michal Roháček
Creative Director
Juraj Kováč
Strategy Director
Juraj Kováč
Account Director
Dominika Bobulová Ivaničová
Related Awards
