ADC Europe Awards

2025 ADC Europe - Integrated & Innovation

DRMAX CHEAT CODE

Agency THIS IS LOCCO

Client Dr.Max

Category

Branded Content

Annual ID

ADCE25_IG033M

In gaming culture, cheat codes restore health or boost performance. That’s exactly what Dr.Max does in real life – provides health through medicines and vitamins. In collaboration with the most anticipated Slovak game Vivat Slovakia, we launched Dr.Max Cheat Code – a branded in-game feature giving players instant health while connecting the pharmacy to entertainment in an organic, story-driven way.

2025 Awards

Total Points: 2

Shortlist

Credits

Agency

This Is Locco

Art Director

Adrian Mery

Creative Director

Juraj Kováč

Strategy Director

Juraj Kováč

Account Director

Dominika Bobulová Ivaničová
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