Denver Awards

2023 Denver Awards - Design

Il Rifugio and Steilhang Hut Branding

Agency Cactus / Denver

Client Arapahoe Basin

Category

Branding / Branded Item

Annual ID

DEN23_DE020M

Arapahoe Basin Ski Area is elevating their on-mountain dining options and needed two new brands that leveled up to the new restaurant offerings. Located at 12,456 feet at the summit of A-Basin, il Rifugio at Snow Plume is the highest-elevation restaurant in North America. Following an extensive renovation, this European-style bistro is bigger and better than before. The sign design takes inspiration from the charcuterie boards featured on the menu. And Steilhang Hut, a German-Style pub with stunning views of the East Wall and Continental Divide, is Arapahoe Basin's newest on-mountain restaurant. This sign design takes inspiration from classic german beer labels and celebrates the venue’s bavarian fare. We developed the new identities and exterior signage for both establishments, crafting a mountain-chique vibe for A-Basin’s unique dining options.

2023 Awards

Total Points: 1

Merit Winner

Credits

Agency

Cactus / Denver

Design Director

Sarah Berkheimer

Senior Creative Director

Jeff Strahl

Senior Designer

Peter Sather

Account Supervisor

Heather Vazza

Project Management Director

Helen Rudolph-Shabinksy

Project Manager

Jordan Leet
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