Denver Awards
Category
Branding / Identity System
Annual ID
DEN23_DE021M
Halo Lasso believes being nice catches good things. They embrace the philosophy that kindness attracts, which is kind of attractive. And they put this philosophy out into the world with products that project inspiring and uplifting messaging. Now all they needed was a visual brand identity.
So we created an identity that’s equally optimistic, fun, and approachable. The brand system is built from three fluid and interchangeable identities that are identical in concept and character, but each have their own unique style. The brand language also includes a friendly icon – a character that personifies the Halo Lasso spirit, and also serves as a shorthand symbol for the brand. Together, they embody everything “nice” about Halo Lasso.
So we created an identity that’s equally optimistic, fun, and approachable. The brand system is built from three fluid and interchangeable identities that are identical in concept and character, but each have their own unique style. The brand language also includes a friendly icon – a character that personifies the Halo Lasso spirit, and also serves as a shorthand symbol for the brand. Together, they embody everything “nice” about Halo Lasso.
2023 Awards
Total Points: 1
Merit Winner
Credits
Agency
Cactus / Denver
Chief Creative Officer
Norm Shearer
Design Director
Sarah Berkheimer
Owner
Eric Kiker
Related Awards
