Denver Awards
Category
Craft / Art Direction
Annual ID
DEN23_DE029M
When it comes to oats, consumer around the world agree on one thing. They’re boring. Bland, mushy and one-dimensional, oats were struggling to find their place in the culinary spotlight.
Could we help oats have an “avocado” moment? Convince people that they could be the next “cauliflower rice”? We set out to show consumers that the search for the next big superfood just ended in the most unexpected place…their pantry. Oats are a protein-packed, antioxidant-rich and vitamin-abundant superfood, an amazing source of sustained energy, and an incredibly versatile ingredient. They make yogurts and smoothies more satisfying, add crunch to baked goods and round out everything from burgers to stews. Just try Quaker Oats in your favorite recipes, and you’re in for a superfood surprise!
With this versatile, translatable toolkit, Quaker launched a global campaign in five countries, surprising people all over the world with the health, versatility and tastiness of Quaker Oats. And earning our seat at the breakfast, lunch and dinner table.
Could we help oats have an “avocado” moment? Convince people that they could be the next “cauliflower rice”? We set out to show consumers that the search for the next big superfood just ended in the most unexpected place…their pantry. Oats are a protein-packed, antioxidant-rich and vitamin-abundant superfood, an amazing source of sustained energy, and an incredibly versatile ingredient. They make yogurts and smoothies more satisfying, add crunch to baked goods and round out everything from burgers to stews. Just try Quaker Oats in your favorite recipes, and you’re in for a superfood surprise!
With this versatile, translatable toolkit, Quaker launched a global campaign in five countries, surprising people all over the world with the health, versatility and tastiness of Quaker Oats. And earning our seat at the breakfast, lunch and dinner table.
2023 Awards
Total Points: 1
Merit Winner
Credits
Agency
Integer
Production Company
The Republic
Media Distribution Company
OMD
Associate Creative Director
Jason Shiskowsky
Creative Director
Matt Brinker
Director
Josh Blaylock
Editor
Jon Giehl
William Franklin
Group Creative Director
Alison Earnhardt
Steve Gammel
EVP, Executive Creative Director
Dani Coplen
Account Director
Jen McCullough
Account Supervisor
Maddie Wagner
Associate Director, Content Creation
Joel Strayer
Associate Director, Content Production
Kate Norris
Colorist
Bryan Bayley
EVP, Managing Director
Erica Moore
Global Quaker Marketing Director
Kelsey Hussey
Group Account Director
Katie Oden
Group Director, Insight & Strategy
Brooke Hollander
Senior Manager Global Marketing
Brittany Smythe
SVP, Insight & Strategy
Sara Manke
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