Denver Awards
Category
Integrated Branding Campaign
Annual ID
DEN23_IG007S
Saying you care for a place is one thing. Walking the walk is another. How could we turn a state stewardship campaign into a source of real pride that people actively want to be part of?
Named after South Dakota’s single area code, a local point of pride, Forever 605 is a program that provides simple yet impactful ways to be a better state steward. The campaign focuses on initiatives like building awareness for lesser-known visitor experiences, promoting South Dakota as a year-round destination, educating residents and visitors on the importance of responsible travel practices, preserving cultural heritage, and supporting local businesses.
The look and feel were inspired by vintage collegiate aesthetics and classic Americana design with bold colors and graphics — a style where people can rally and get behind their state. Hand-drawn illustrations and letterpress-inspired type also provide a nostalgic spirit that humanizes the campaign without losing the state’s balance of grit and grace.
Not only has the campaign sparked local pride and accrued thousands of pledge signatures, but it’s inspired over 8,000 in-state trip bookings in the first 30 days alone—all on a media budget of less than $50,000.
Named after South Dakota’s single area code, a local point of pride, Forever 605 is a program that provides simple yet impactful ways to be a better state steward. The campaign focuses on initiatives like building awareness for lesser-known visitor experiences, promoting South Dakota as a year-round destination, educating residents and visitors on the importance of responsible travel practices, preserving cultural heritage, and supporting local businesses.
The look and feel were inspired by vintage collegiate aesthetics and classic Americana design with bold colors and graphics — a style where people can rally and get behind their state. Hand-drawn illustrations and letterpress-inspired type also provide a nostalgic spirit that humanizes the campaign without losing the state’s balance of grit and grace.
Not only has the campaign sparked local pride and accrued thousands of pledge signatures, but it’s inspired over 8,000 in-state trip bookings in the first 30 days alone—all on a media budget of less than $50,000.
2023 Awards
Total Points: 7
Silver Winner
Credits
Agency
Karsh Hagan / Denver
Art Director
Anniston Craddock
Chief Creative Officer
Jeff Martin
Copywriter
Alex Jaumann
Nate Gendler
Emily Puder
Creative Director
Camille King
Editor
Nick Marranzino
Executive Creative Director
Dave Cook
Illustrator
Anniston Craddock
Senior Art Director
Jacob Farwell
Senior Copywriter
Ben Rindels
Account Manager
Emily Blanchard
Jacqueline Wolles
Director of Creative Services
Nancy Casey
Senior Project Manager
Sam Schrag
Studio Manager
Aaron Bitters
VP of Account Service
Lauren Corna
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