Denver Awards
Category
Craft / Use of Visuals
Annual ID
DEN23_SM004B
There has been a trend towards high-alcohol double IPAs for several years now. And while they pack a lot of punch, they tend to lack a little flavor. Maximus is Lagunitas’ colossal take on the Imperial IPA. Full of Simcoe and Cascade hops, it’s balanced by fields of rich malted barley and wheat to deliver a massively dry-hopped IPA that’s Robusticus but Smoothicus.
For this campaign, we doubled-down on the name to create a reimagined Roman Empire ruled by Hops. All Hail Maximus!
For this campaign, we doubled-down on the name to create a reimagined Roman Empire ruled by Hops. All Hail Maximus!
2023 Awards
Total Points: 3
Bronze Winner
Credits
Agency
Integer
Creative Director
Dustin Bredice
Editor
Jerem Sloan
Group Creative Director
Hagan de Villiers
Producer
Shelbie Malinski
EVP, Executive Creative Director
Dani Coplen
Interim CMO
Hannah Dray
Senior Art Director
Jack Schuler
Michael Hester
Kevin Simon
Senior Copywriter
Brian Denison
Vince Van Bael
Social Strategist
Megan Lasher
Account Director
Caitlin Cline
Account Manager
Connor Ernst
Account Supervisor
Chelsea Reilly
Associate Director, Content Production
Kate Norris
Associate Producer
Taryn Pilkington
EVP, Managing Director
Erica Moore
Group Account Director
Kelly Canavan
Group Director, Insight & Strategy
Kira Walstrom
Lead Production Artist
Jeff Olson
Media Director
Corey Buller
Media Supervisor
Sam Sugerman
Senior Account Planner
Bailey Sims
Senior Brand Manager
Lena Grobe
VP, Experience Strategy & Social Commerce
Lindsey Greenblatt
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