The objective of this campaign was to establish more realistic African American hair in video games. 11 Dollar Bill initially worked with the Edelman team to help tell the story of the talented coders and gamers that created the code, and uploaded it for free so future gamers and coders could use it. We then handled the design, post production, animation, sound editing, and sound design for this launch film, earning us a few coveted Lions at the 2024 Cannes Film Festival.