Denver Awards
Category
Branding / Identity System
Annual ID
DEN24_DE002S
What’s the best way to promote the biggest, baddest motorcycle meet-up on the planet? Create a badass rallying cry to give local businesses a tangible way to promote Sturgis that gets riders riled up for the big event.
In order to do this, we created a handful of interchangeable logos, merchandise, and badges that could identify Rally Rush and hang together as a cohesive style. Taking inspiration from classic American motorcycle logos and badges, we sketched designs by hand to help us achieve an authentically grungy look that would resonate with bikers. And the results speak for themselves, with an increase in attendance from 2023 to 2024.
In order to do this, we created a handful of interchangeable logos, merchandise, and badges that could identify Rally Rush and hang together as a cohesive style. Taking inspiration from classic American motorcycle logos and badges, we sketched designs by hand to help us achieve an authentically grungy look that would resonate with bikers. And the results speak for themselves, with an increase in attendance from 2023 to 2024.
2024 Awards
Total Points: 7
Silver Winner
Credits
Agency
Karsh Hagan / Denver
Art Director
Peter Peter
Chief Creative Officer
Jeff Martin
Creative Director
Camille King
Design Director
Greg Ryan
Executive Creative Director
Dave Cook
Senior Art Director
Jacob Farwell
Senior Copywriter
Alex Jaumann
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