Denver Awards
Category
Craft / Art Direction
Annual ID
DEN24_IN003B
Forget your average, every-weekend lift ticket, and get ready to ski the world.
That’s what you get when you join The Mountain Collective: access to 25 world-class resorts across the globe. So we created a series of videos highlighting the dreaminess of skiing the world’s best slopes. The art direction uses light, design, and a dreamy, iridescent color palette to create an ethereal aesthetic, representing the aspirational feeling of hitting the slopes at one of The Mountain Collective’s resorts.
Each video features action shots of skiers and snowboarders housed within various portal-like shapes, hinting at the pass’s ability to transport you from resort to dreamy resort. In addition, we used a parallax effect on each action shot, adding a subtle piece of motion that gives our audience the sense of “I wish I was doing that right now.”
That’s what you get when you join The Mountain Collective: access to 25 world-class resorts across the globe. So we created a series of videos highlighting the dreaminess of skiing the world’s best slopes. The art direction uses light, design, and a dreamy, iridescent color palette to create an ethereal aesthetic, representing the aspirational feeling of hitting the slopes at one of The Mountain Collective’s resorts.
Each video features action shots of skiers and snowboarders housed within various portal-like shapes, hinting at the pass’s ability to transport you from resort to dreamy resort. In addition, we used a parallax effect on each action shot, adding a subtle piece of motion that gives our audience the sense of “I wish I was doing that right now.”
2024 Awards
Total Points: 3
Bronze Winner
Credits
Agency
Karsh Hagan / Denver
Chief Creative Officer
Jeff Martin
Copywriter
Emily Puder
Design Director
Greg Ryan
Designer
Eleeza Palmer
Executive Creative Director
Dave Cook
Senior Art Director
Jacob Farwell
Senior Copywriter
Alex Jaumann
DIRECTOR OF BROADCAST/VIDEO PRODUCTION
Becky Ferguson
DIRECTOR OF VIDEO & MOTION
Justin Levin
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