Denver Awards

2024 Denver Awards - Interactive, Online & Mobile

The Mountains You Dream Of

Agency Karsh Hagan / Denver

Client The Mountain Collective

Category

Craft / Art Direction

Annual ID

DEN24_IN003B

Forget your average, every-weekend lift ticket, and get ready to ski the world.

That’s what you get when you join The Mountain Collective: access to 25 world-class resorts across the globe. So we created a series of videos highlighting the dreaminess of skiing the world’s best slopes. The art direction uses light, design, and a dreamy, iridescent color palette to create an ethereal aesthetic, representing the aspirational feeling of hitting the slopes at one of The Mountain Collective’s resorts.

Each video features action shots of skiers and snowboarders housed within various portal-like shapes, hinting at the pass’s ability to transport you from resort to dreamy resort. In addition, we used a parallax effect on each action shot, adding a subtle piece of motion that gives our audience the sense of “I wish I was doing that right now.”

2024 Awards

Total Points: 3

Bronze Winner

Credits

Agency

Karsh Hagan / Denver

Chief Creative Officer

Jeff Martin

Copywriter

Emily Puder

Design Director

Greg Ryan

Designer

Eleeza Palmer

Executive Creative Director

Dave Cook

Senior Art Director

Jacob Farwell

Senior Copywriter

Alex Jaumann

DIRECTOR OF BROADCAST/VIDEO PRODUCTION

Becky Ferguson

DIRECTOR OF VIDEO & MOTION

Justin Levin

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