Denver Awards
Category
Television, VOD & Online Video / Single
Annual ID
DEN24_MI020B
Ibotta’s product is money. Their app helps consumers earn cash back every time they shop. Their goal is to disprove the old adage that there is such a thing as free money. How would you react if a sample counter offered you free cash... with no catch? In this campaign with TDA Boulder, Futuristic rigged our favorite local grocery store with five hidden cameras, including a camera op hidden behind the sushi counter and a secret control station upstairs, to capture real shoppers’ reactions to a one-of-a-kind sampling experience. Curious customers were greeted with a dash of dry humor from our charismatic Sampler and an offer they couldn’t pass up!
2024 Awards
Total Points: 3
Bronze Winner
Credits
Agency
TDA Boulder
Client / Brand
Ibotta
Production Company
Futuristic Films / Denver
Art Director
Kevin Gish
Associate Creative Director
Mia Nogueira
Chief Marketing Officer
Rich Donahue
Copywriter
Kyle Rathod
Creative Director
Chris Webster
Maru Bernal
Director of Photography
Frank Pickell
Editor
James Bedford
Marco Rosas
Executive Producer
Dennis Di Salvo
Christian Silberbauer
Partner / Creative Director
Jeremy Seibold
Audio Mix
Collin Johnson
Brand Supervisor
Whitney Uribe
Colorist
Brian De Herrera-Schnering
Director of production
Matt Anderson
Head of Brand Paid Media
Brooke O'Brien
Head of Development
Dylan Stephens
Head of Post
Brittany Horwege
Partner
Frank Pickell
Jasper Gray
Senior Marketing Associate
Hernan Dominguez
VFX / Finishing
John Brisnehan
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