Denver Awards
Category
Television, VOD & Online Video / Campaign
Annual ID
DEN24_MI049M
Most people wouldn’t deny the importance of being a good state steward, but does anyone even know how to do it? Well, we had some friendly critters help show us the way.
For year two of Forever 605 (Travel South Dakota’s state stewardship campaign), we provided tangible ways for residents and visitors to practice respectful travel throughout the state.
Rather than shame bad behavior or provide a cliche list of do’s and don’ts, we tapped into something much more memorable and unexpected. We used playful animation to convey the comically exaggerated, unintended snowball effects of not practicing respectful travel etiquette – all with a ludicrous payoff.
For year two of Forever 605 (Travel South Dakota’s state stewardship campaign), we provided tangible ways for residents and visitors to practice respectful travel throughout the state.
Rather than shame bad behavior or provide a cliche list of do’s and don’ts, we tapped into something much more memorable and unexpected. We used playful animation to convey the comically exaggerated, unintended snowball effects of not practicing respectful travel etiquette – all with a ludicrous payoff.
2024 Awards
Total Points: 1
Merit Winner
Credits
Agency
Karsh Hagan / Denver
Art Director
Anniston Craddock
Chief Creative Officer
Jeff Martin
Copywriter
Nate Gendler
Creative Director
Camille King
Editor
Nick Marranzino
Executive Creative Director
Dave Cook
Illustrator
Josh Holland
Producer
Maria Ferrando
Brand Strategist
Julie Brock
Senior Art Director
Jacob Farwell
Senior Copywriter
Ben Rindels
Account Manager
Jacqueline Wolles
DIRECTOR OF BROADCAST/VIDEO PRODUCTION
Becky Ferguson
Senior Account Manager
Emily Blanchard
Senior Project Manager
Samantha Schrag
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