Denver Awards
Category
Craft / Writing
Annual ID
DEN24_PO016B
Higher education is struggling. At the same time as more and more institutions are offering graduate programs, students are beginning to question the value of these degrees altogether. Moreover, schools are indistinguishable from one another as many of them are using cliche copy, stock photography and somewhat arbitrary badges and rankings. We took this well-worn look as motivation to do something completely different. Writing smart copy and working with an incredibly talented artist, we created three illustrations that reflect 13 different programs that allow us to tell the larger story of Miami as an global financial and cultural hub with year-round sunshine, making it an ideal place for higher education. This strategy acknowledges that the city you attend school in can be as influential as the school itself, and shifts the focus from rankings to the holistic educational experience, ultimately making Miami Herbert Business School stand out in the immensely competitive higher education landscape.
2024 Awards
Total Points: 3
Bronze Winner
Credits
Agency
Cactus / Denver
Chief Creative Officer
Norm Shearer
Editor
Jeff Wilson
Illustrator
Matt Taylor
Senior Art Director
Sammie O'Sullivan
Senior Creative Director
Jeff Strahl
Associate Director of Brand Strategy
Rob Troller
Media Supervisor
Tara McKinnon
Print producer
Raven Checkush
Production Design Manager
Stephen Hausrath
Programmatic and Search Buyer
Alejandro Lazo
Project Management Director
Helen Rudolph-Shabinksy
Project Manager
Darby Gertsema
Senior Account Manager
Mikela Parker
Senior Front End Developer
Austin Lliteras
Video Content Specialist
Jackson Smith
VP, Account Leadership
Ainslie Fortune
VP, Comms Strategy & Media
Chris Shewmake
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