Denver Awards
Category
Promotional / Collateral / Posters - Single
Annual ID
DEN24_PO025M
Skiing has both financial and logistical barriers to entry, so we brought Arapahoe Basin, who is always looking for opportunities to take mountain accessibility beyond just tackling the transportation hurdle, together with the Denver Public Library (DPL), who is interested in creating unique experiences for its members, for a first-of-its-kind partnership to give people with library cards full-experience access. A-Basin provided transportation, rentals, lessons and a delicious lunch to card holders and three of their guests. Several groups participated throughout the season and had incredible experiences on the slopes. A-Basin and DPL plan to continue the program for the 24/25 season. Budget and timing constraints provided us the opportunity to use AI to create compelling, fantastical visuals for the campaign.
2024 Awards
Total Points: 1
Merit Winner
Credits
Agency
Cactus / Denver
Client / Brand
Arapahoe Basin
Denver Public Library
Associate Creative Director
Andy Bartosch
Chief Creative Officer
Norm Shearer
Copywriter
Abby Cotter
Design Director
Sarah Berkheimer
Senior Creative Director
Jeff Strahl
Account Supervisor
Heather Vazza
Collection Services Manager
Stacey Watson
Manager of Strategic Partnerships
Elizabeth Warren
Print producer
Raven Checkush
Production Design Manager
Stephen Hausrath
Senior Brand Manager
Whitney Henceroth
Senior Project Manager
Torrie Eberhard
VP, Account Leadership
Ainslie Fortune
VP, Marketing & Skier Services
Jesse True
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