Bucks

During tax season people are thinking about bucks: how many bucks are they going to get in their refund, how many bucks are they going to owe, how many bucks is filing going to cost? Bucks, bucks, bucks. No one knows bucks better than Jackson Hewitt. Except, well, chickens. In an unlikely collaboration, Jackson Hewitt partnered with chickens to highlight the excitement, importance and appeal of getting fast bucks on your tax refund.

Together we all found out what was on the other side of the (metaphoric) road: really good results.
-The most viewed video on Jackson Hewitt’s YouTube page
-A year over year increase in early refund advance loans
-Most viewed video ever on Jackson Hewitt social channels
-An explosion of chicken-related social content, bringing fun and silliness to the tax category.

Jackson Hewitt’s “Bucks” campaign proved tax filing is not just for the birds.