Denver Awards
https://ncplaysmart.com/
No one thinks they have a gambling problem. So why get ignored by talking to consumers like they do? Play Smart is a fresh take on responsible gambling communication, designed to resonate with lottery players by helping them get the most out of their lottery play, maximize fun and minimize risk. Interactive games and videos educate players to discover free chances to win while also educating them about smart play habits using a vibrant illustration system.
No one thinks they have a gambling problem. So why get ignored by talking to consumers like they do? Play Smart is a fresh take on responsible gambling communication, designed to resonate with lottery players by helping them get the most out of their lottery play, maximize fun and minimize risk. Interactive games and videos educate players to discover free chances to win while also educating them about smart play habits using a vibrant illustration system.
2025 Awards
Total Points: 3
Bronze Winner
Credits
Agency
Cactus / Denver
Chief Creative Officer
Norm Shearer
Copywriter
Jay Roth
Creative Director
Rachel Hickey
Design Director
Sarah Berkheimer
Group Creative Director
Shea Tullos
Executive Producer
Annie Carney
Group Strategy Director
Stacey Trunnell
Senior Art Director
Matt Chiabotti
Senior Copywriter
Ryan Johnson
Account Director
John Dobson
Account Supervisor
Jordan Power
Digital Experience Director
Tyler Hearn
Founder and CEO
Joe Conrad
Production Design Manager
Stephen Hausrath
Production director
Martha Douglas
Project Management Director
Helen Rudolph-Shabinsky
Project Manager
Bre Robb
Senior Front End Developer
Austin Lliteras
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