Mastery Packaging Design

While previous Mighty Swell packaging had helped secure widespread distribution, the brand identity itself lacked distinction. It echoed the major players in the space rather than standing apart from them. Meanwhile, in-store displays and limited sublines hinted at what made Mighty Swell special: bold flavors and an irreverent tone missing from the core brand.

We built a solution around that gap. Mighty Swell didn’t need to fit in—it needed to stand out. We reimagined the brand with a sharper point of view rooted in personality and flavor. Every product lineup was given room to flex, with visual systems that dialed up impact and reinforced the uniqueness of each liquid offering. One of our challenges was designing packaging for Mastery, a modern twist on the mint julep.

Mighty Swell came to us with a desire to hop into the summer cocktail category through their own representation of the mint julep. When people think of a mint julep, your brain transports you immediately to the Kentucky Derby and other iconic events such as the Masters. We used this to frame our designs and play subtle nods to these events on the packaging. It represents the start of summer, and is a must have summer beverage.

Across the portfolio, we expanded the brand’s flavor-forward identity and built packaging systems that were unapologetically bold. From the everyday lineup to new category launches, the brand now leads with in-your-face visuals that match the punch and originality of what’s inside the can.

The result is a more cohesive, differentiated brand built to thrive on shelves, in coolers, and wherever flavor seekers shop. Mighty Swell now shows up in a way that’s impossible to ignore and impossible to mistake for anyone else.